| What we can all learn from how Daft Punk won the web | | 17 May 2013, 2:24PM |  For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.
| | | | Technology is the Saviour of Offline Retail | | 17 May 2013, 1:46PM |  Bricks and motor retail business is under huge pressure and technology sometimes seems to be its enemy. But in fact technology could be offline retail's saviour.
A challenge is to know what technology to invest in when it everything changes so fast. In such circumstances, it is a great help to root oneself in the way consumers make decisions and consider how technology can best be used to persuade them. There are three key principles of persuasive decision interfaces and in each case digital technology can give the offline retailer an edge:
| | | | | | | Data & Creative: friends or foes? | | 17 May 2013, 9:34AM |  The marketing world is a very different place from what it was fifteen, ten or even five years ago. The impact of technology on how marketers approach and engage audiences is something that is still in a major state of flux and, with the current speed of technological development, this isn't likely to change soon. But this is familiar ground.
| | | | Playing the long game - the next wave in mobile and retail | | 17 May 2013, 9:20AM |  We’ve heard this before: we need to get serious about mobile as game-changer, especially in retail. And, yes, we've heard it because it's impossible to ignore. The rapid developments are particularly acute in the UK. We love our smartphones: the average UK mobile connection used 424 megabytes of data per month, ahead of Japan (392 megabytes) and the US (319 megabytes), despite being 4G newbies.
| | | | | | | | | | Tesco's Twitter feed beats rivals to be named best for customer service | | 16 May 2013, 2:29PM |  Tesco’s UK Twitter feed is the best in the world for social customer care, according to a survey by social analytics expert Socialbakers.
The company found that despite having almost 80,000 followers, @UKTesco answers 65% of user questions in an average of 81 minutes in its survey for Q1.
| | | | | | | Guest Blogging is not Content Marketing | | 16 May 2013, 9:56AM |  Like many of the digital folk reading this, I read a lot of blogs, books and pretty much anything that piques my interest. Hell, I've even been known to drop into the occasional Google+ Hangout. Doing the rounds, there is a common theme on approaches to content marketing.
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