Campaign Daily Fix - Gerry Boyle, House of Fraser, Rory Sutherland, IPA, Channel 4, Sunday Mirror, Inferno

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News Gerry Boyle to lead ZenithOptimedia APAC by Louise Ridley, 31 May 2013, 12:41PM Gerry Boyle, the worldwide managing partner and UK chairman of ZenithOptimedia, has been appointed as the company's Asia-Pacific chairman, following the departure of Phil Talbot. House of Fraser moves £5m media into Goodstuff by Louise Ridley, 31 May 2013, 10:18AM House of Fraser has awarded its £5 million media planning and buying account to Goodstuff Communications, moving the business from Starcom MediaVest Group after 14 years. Direct marketing 'absorbed into bloodstream' of advertising, says Rory Sutherland by Magda Ibrahim, 31 May 2013, 10:23AM Rory Sutherland will reveal his views on direct marketing, Twitter and creating value, in the latest instalment of Campaign's Talking Inspiration series, out next week. Campaign Viral Chart: Kmart leads chart with 'big gas' viral by Ben Hall, 31 May 2013, 08:30AM Kmart, the US retailer, has topped the chart of most-shared ads with 290,176 shares for its "big gas savings" video, just weeks after its success with "ship my pants". Agencies hit by payments terms in the UK, says IPA by Maisie McCabe, 31 May 2013, 12:56PM The problem of "cash-rich multinationals" taking up to 120 days to pay ad agencies to improve their balance sheets has put pressure on London shops, according to the Institute of Practitioners in Advertising. C4 to air French ads from L'Oreal and Renault in The Returned by Chloe Smith, 31 May 2013, 09:00AM Channel 4 is going to broadcast the first exclusively French ad break during the launch episode of French zombie drama 'The Returned', with subtitled ads from L'Oreal, Renault, Bel Boursin and Emirates. Sunday Mirror moves away from celebrities with Notebook launch by Maisie McCabe, 31 May 2013, 11:17AM Sunday Mirror is to replace its Celebs on Sunday magazine with a new glossy called Notebook, in response to the declining appetite for weekly celebrity magazines. Inferno wins Jupiter Asset Management by James Swift, 31 May 2013, 08:00AM Inferno, the independent agency, has been appointed by fund management firm Jupiter Asset Management to handle its advertising account. Latest Work Giffgaff "don't be scared" by Fallon 31 May 2013, 09:03AM Volkswagen "GTI my way" by Adam & Eve/DDB 31 May 2013, 10:11AM Carling "trick shot" by Creature 30 May 2013, 12:53PM Expedia "travel yourself interesting" by Ogilvy & Mather 30 May 2013, 08:00AM Also in the News Microsoft targets advertisers with all-in-one family platform 30 May 2013, 11:00AM Orange's M6 Mobile launches Twitter campaign with Blast Radius Paris by Chloe Smith, 30 May 2013, 04:09PM Mystery brand set to risk live improvised ad by James Swift, 30 May 2013, 02:27PM Ministry of Sound signs first product placement for Towie by Chloe Smith, 30 May 2013, 12:03PM Blogs GET THEE TO A NAMERY… Lol and Nat, 30 May 2013, 11:05AM A campaign is not a brand. Simples. Jonathan Staines, 30 May 2013, 10:05AM WHEN EXECUTION BEATS STRATEGY Dave Trott, 28 May 2013, 8:05AM Creatives and entrepreneurs Steve Henry, 28 May 2013, 7:05AM THE SPIRIT OF HEMINGWAY LIVES ON AT BMB Lol and Nat, 24 May 2013, 11:05AM When size really matters Jonathan Staines, 23 May 2013, 11:05AM More Blogs Latest Jobs UK Online Manager Up to £40 000 per annum + Bonus, Central London Digital Account Director £45-50K, Central London Shopper Insight Manager £35000 - £47000 Per Annum plus benefits, Berkshire Product Manager - SEO £1.0000 per annum + benefits, Dublin Global SEO Content Optimiser £400000000 - £450000000 per annum, London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.