| Pinterest takes big step towards working with major brands | | 20 May 2013, 2:53PM |  Pinterest is getting closer to big brands as it announces three new types of pin that will highlight major US retailers.
It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.
| | | | Making email mobile friendly | | 20 May 2013, 10:57AM |  Despite predictions of the demise of email, figures from the Radicati Group show that there were around 2.1 billion emails users in 2012, with the number set to grow beyond 2.8 billion in the next four years.
| | | | 10 Reasons why advertisers shouldn't underestimate connected TV audiences | | 20 May 2013, 10:52AM |  Parks Associates recently forecast that by the end of 2013, connected TVs will be present in 32 per cent of all Western European homes. By 2016 this is expected to have risen to 54 per cent – and when you consider how "new" this technology is, such adoption rates really should make industries such as advertising stand up and take notice.
| | | | 30 Seconds to Mars stratospheric rise on social media | | 19 May 2013, 11:51PM |  In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it's interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.
| | | | | | | What we can all learn from how Daft Punk won the web | | 17 May 2013, 2:24PM |  For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.
| | | | Technology is the Saviour of Offline Retail | | 17 May 2013, 1:46PM |  Bricks and motor retail business is under huge pressure and technology sometimes seems to be its enemy. But in fact technology could be offline retail's saviour.
A challenge is to know what technology to invest in when it everything changes so fast. In such circumstances, it is a great help to root oneself in the way consumers make decisions and consider how technology can best be used to persuade them. There are three key principles of persuasive decision interfaces and in each case digital technology can give the offline retailer an edge:
| | | | | | | Data & Creative: friends or foes? | | 17 May 2013, 9:34AM |  The marketing world is a very different place from what it was fifteen, ten or even five years ago. The impact of technology on how marketers approach and engage audiences is something that is still in a major state of flux and, with the current speed of technological development, this isn't likely to change soon. But this is familiar ground.
| | | | Playing the long game - the next wave in mobile and retail | | 17 May 2013, 9:20AM |  We’ve heard this before: we need to get serious about mobile as game-changer, especially in retail. And, yes, we've heard it because it's impossible to ignore. The rapid developments are particularly acute in the UK. We love our smartphones: the average UK mobile connection used 424 megabytes of data per month, ahead of Japan (392 megabytes) and the US (319 megabytes), despite being 4G newbies.
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