Monday, 13 May 2013

Breaking news from Brand Republic - Britain's Got Talent, Nature Valley, Unilever, Volkswagen, McLaren

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Britain's Got Talent delivers biggest audience so far this year
Britain's Got Talent delivers biggest audience so far this year
by Maisie McCabe
13 May 2013, 09:24AM
ITV's 'Britain's Got Talent' has delivered the highest audience of this series so far, with an average audience of 10.5 million viewers on Saturday night.
Nature Valley awards integrated business to start-up
Nature Valley awards integrated business to start-up
by Chloe Smith
13 May 2013, 09:06AM
General Mills has appointed Incahoots, the new independent agency, to handle the integrated activity for its Nature Valley brand after a competitive three-way pitch.
Unilever readies first 100% organic haircare range
Unilever readies first 100% organic haircare range
by John Reynolds
13 May 2013, 08:59AM
Unilever is launching a new haircare range under its Timotei brand, which it claims will be the UK's first mass market 100% organic haircare range.
Volkswagen uses YouTube to great effect in new ad
Volkswagen uses YouTube to great effect in new ad
by Staff
13 May 2013, 08:41AM
Volkswagen manipulates YouTube cleverly in a new ad that asks viewers to interact with the film and predict what would happen next.
McLaren launches new Twitter handle at Spanish Grand Prix
McLaren launches new Twitter handle at Spanish Grand Prix
by Chloe Smith
12 May 2013, 08:37AM
Vodafone McLaren Mercedes unveiled the @McLarenF1 Twitter handle during the Spanish Grand Prix at the weekend but failed to make it onto the podium.
Promotion: Tablets: Redefining Consumer Experience

Over half of the UK use two devices to connect - 30% are using three or more to get online. How do you maximise this? Find out in our webcast
 
Also in the news
Havas Worldwide London brings in Leila Bartlam
by Jeremy Lee, 10 May 2013, 04:45PM
YouTube confirms paid subscription channels
by Chloe Smith, 10 May 2013, 03:15PM
BT begins £100m ad blitz to promote BT Sport
by Arif Durrani, 10 May 2013, 03:23PM
British & Irish Lions legends feature in HSBC ad
by Jeremy Lee, 10 May 2013, 02:36PM
Budweiser unveils two-minute FA Cup fan film
by Gemma Charles, 10 May 2013, 12:30PM
Government forces BlackBerry action on children 'sexting' on its network
by Matthew Chapman, 10 May 2013, 12:56PM
Opinion
Wanted: hungry start-ups prepared to take a bullet
Wanted: hungry start-ups prepared to take a bullet
by Danny Rogers
09 May 2013, 08:00AM
Adland is nothing if not enterprising. We see another shop opening its doors this week in the shape of Lucky Generals. This comes hard on the heels of Hello People and in the recent wake of Joint, Now, The Corner etc.
The best a brand can get? Well, Grey's having a go
The best a brand can get? Well, Grey's having a go
by Jeremy Lee
09 May 2013, 08:00AM
Another week passes and another feather makes an appearance on Grey London's plumed titfer. Gillette's worldwide advertising business was shifted out of BBDO and into the Grey network after a pitch played out on a global stage.
A view from the top
A view from the top
by Laura Desmond
09 May 2013, 08:00AM
Overseeing a global network of more than 7,700 employees, operating in 132 offices around the world, makes travel a large component of my job. I am often in airport lounges more than my own kitchen, but travelling has always been a personal passion.
A view from the bottom
A view from the bottom
by Emma Lodge
09 May 2013, 08:00AM
A warning for those plotting a digital shopping spree
A warning for those plotting a digital shopping spree
by Ian Darby
02 May 2013, 08:00AM
LBi London's office was transformed last week into a mini conference suite populated by sharp-elbowed suits. Publicis Groupe was showing off its recent acquisition of Shoreditch geek chic by using its Brick Lane basement as a venue for an investor da...
The New Breed of Sports Rights Holder
The New Breed of Sports Rights Holder
by Josh Robinson
02 May 2013, 05:05PM
As Reid Hoffman, co-founder of LinkedIn states, 'Detroits are everywhere'. He's referring to how once-great companies, like those at the heart of the motor industry, are losing their leadership positions more frequently and quickly than ever before.
Creativity training...what does it actually mean?
Creativity training...what does it actually mean?
by Jim Lusty
02 May 2013, 04:37PM
Can you train people to be more creative? Aren't some people just more creative than others?
They're big and clever, but televisions just need to have an 'iPhone' moment
They're big and clever, but televisions just need to have an 'iPhone' moment
by Russell Davies
02 May 2013, 08:00AM
I've always thought of myself as a top TV geek, always on the latest trend, a voracious absorber of new channels, programmes and technologies. I realised the other week that the reality is a little different. We'd wandered into our enormous but incom...
Intelligence
PPA's McIlheney wages war on magazine cynics
PPA's McIlheney wages war on magazine cynics
by Louise Ridley
09 May 2013, 11:00AM
The magazine trade body's chief executive argues the print versus digital debate does a disservice to today's titles.
Is Blippar TV more than a gimmick?
Is Blippar TV more than a gimmick?
by
09 May 2013, 11:07AM
Can apps such as Blippar drive revenue for TV advertisers or are they another 'red button' fad, Alasdair Reid asks.
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