Thursday, 16 May 2013

Digital AM - Twitter, EE, Glue Isobar, Danone, Google

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Latest news
Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
by Louise Ridley
16 May 2013, 11:35AM
Tennis fans have been given the chance to take part in a training session with Jo-Wilfried Tsonga, the world number eight, ahead of the French Open, using a Twitter-controlled robot to position shots to him.
EE adds Dare to agency roster to develop digital
EE adds Dare to agency roster to develop digital
by Maisie McCabe
16 May 2013, 09:40AM
EE has added Dare to its agency roster with a brief to work on its digital proposition, following a competitive pitch.
Glue Isobar hires creative directors
Glue Isobar hires creative directors
by Louise Ridley
16 May 2013, 08:00AM
Glue Isobar has hired Simon Clancy, an associate creative director at AKQA, in the new role of creative director and promoted two associate creative directors, Lewis Raven and Adam King, to the same position.
Danone appoints Hypernaked for CRM activity
Danone appoints Hypernaked for CRM activity
by Jeremy Lee
16 May 2013, 08:00AM
Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.
Google beats Apple to launch music streaming service
Google beats Apple to launch music streaming service
by John Reynolds
16 May 2013, 09:00AM
Google is launching a music streaming subscription service called All Access as it looks to compete with the likes of Spotify and Microsoft's Xbox Music.
As Apple hits 50bn downloads, six ways brands can beat the end of the app honeymoon
As Apple hits 50bn downloads, six ways brands can beat the end of the app honeymoon
by Matt Dyke, founder & strategy partner, AnalogFolk
16 May 2013, 11:15AM
Only brands that are serious about creating valuable experiences will succeed in a crowded app market, writes Matt Dyke (below), founder & strategy partner at digital agency AnalogFolk.
Race for Life to share viewer cancer messages in BGT
Race for Life to share viewer cancer messages in BGT
by Louise Ridley
15 May 2013, 02:52PM
Cancer Research UK will share real-time audience messages in ad breaks during Saturday's 'Britain's Got Talent', as part of its Race for Life campaign.
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Also in the news
Havas Media acquires data business ElisaDBI
by Jeremy Lee, 16 May 2013, 08:00AM
Topshop to host 'secret pop-up gigs' for Kate Bosworth collection
by Matthew Chapman, 16 May 2013, 12:00AM
Tweets drive buyers to car showrooms, study reveals
by Staff, 15 May 2013, 11:13AM
BlackBerry targets brands with launch of BBM on iOS and Android
by Matthew Chapman, 14 May 2013, 05:09PM
HTC seeks agency help for flagship HTC One handset
by John Owens, 16 May 2013, 08:00AM
Huawei calls in W Communications for UK consumer PR
by John Owens, 16 May 2013, 08:00AM
Latest Blog Entries
Here's to the non-conformists
Sue Unerman, 16 May 2013
Arnold Schwarzenegger and Sarah Silverman among stars in ads for YouTube comedy week
@gordonmacmillan, 16 May 2013
One man's bottom drawer is another man's boto house
Lol and Nat, 15 May 2013
Change hits a tipping point
Rhys McLachlan, 15 May 2013
The AA's quiet revolution
Lindsey Clay, 15 May 2013
Greening up music festivals
Chris Arnold, 14 May 2013
More Blogs
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BR Insight
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