| How savvy digital brands are getting smarter at engaging Generation Y | | 10 May 2013, 12:44PM | If you’ve heard the phrase once, you’ve heard it thousands of times. ‘Content is king’ is a concept that permeates digital marketing. We’ve seen the rise of YouTube viral ads, and 'adult' brands like Paddy Power, Hubspot and Mr Porter turning into journalism houses with the added extra of another core revenue generator.
| | | | | | | Google+ users spent just six minutes on social network in March | | 10 May 2013, 10:09AM |  Bad news for Google’s social platform Google+. It has the stickiness of a bowl of water.
Google+ might be claiming large amounts of users and is reported to be outpacing Twitter in new user sign-ups, but in the most important metric it is failing miserably.
| | | | What is Snapchat and how can we use it? | | 10 May 2013, 7:39AM |  Just as we are getting to grips with animated pictures in Cinemagram, and six second clips in Twitter's new Vine, another application appears - Snapchat. So what is it? How can we use it? And is it worth downloading?
| | | | | | | The future of infographics in a golf swing [infographic] | | 09 May 2013, 11:40AM |  Say what you like about infographics, and many like to say they’re dead, but they continue to be some of the most shared content on the web.
The reason is obvious. While it might be possible to summarise many of the points some infographics make in a few lines of text it is the combination of words and images in a neat form that makes them easy and quick to digest and share in social channels.
| | | | The new publishing revolution and the media company of the future | | 09 May 2013, 9:22AM |  Homogenous media is dead, and in the exciting new world of hyper-individual experiences, it’s the consumer who sets the publishing agenda.
The publishing landscape is now unrecognisable compared to how it was just five years ago. While traditional publishing houses are devoting time and resources trying to digitise (and monetise) existing titles, media leaders are already ahead of the curve, with portfolios of established properties that bring consumers and creators closer together than ever before.
| | | | So much for the EU Cookie Monster | | 09 May 2013, 8:28AM |  This time last year, every organisation with a website was in an uproar. On May 25th 2012, the EU 'Cookie Law' was going to come into effect. Oh no! It was going to spell the end of e-commerce! If you did nothing, the ICO was going to prosecute you and fine you half a million pounds! It was going to be Y2K, but for real this time!
| | | | | | | Mobile technology heralds changes beyond the death of the 30 second ad | | 08 May 2013, 2:34PM |  Trevor Beattie's recent death notice for the 30 second TV ad, which he claimed was being killed by modern technology, resonated around media land like a tolling bell.
As the chief exec of a mobile ad tech platform, I agree that content consumption has gone through radical changes in the last decade. Attention spans are shorter, information needs to be delivered in micro units and has to incorporate social, local and mobile elements. The pace of mobile technology innovation and adoption has profound implications for the future of ad land itself.
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