Breaking news from Brand Republic - Xbox One, First Direct, Google, DigitasLBi and Razorfish, M&S

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Microsoft launches Xbox One to fulfill 'all in one' home entertainment role by Matthew Chapman 21 May 2013, 05:24PM Microsoft is refreshing its Xbox console brand for the first time in eight years with the launch of Xbox One, which the company claims will use cloud technology to provide an "all in one" home entertainment system. First Direct returns to 'challenger' origins with 'unexpected bank' relaunch by Alex Brownsell 22 May 2013, 08:00AM First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank", reinforcing its credentials as a challenger brand against traditional high street banks. Ed Miliband condemns Google for tax avoidance by Gordon MacMillan 22 May 2013, 08:42AM Labour Party leader Ed Miliband has criticised Google for going to extraordinary lengths to avoid paying tax. DigitasLBi and Razorfish appoint international leaders by Ian Darby 22 May 2013, 09:30AM DigitasLBi and Razorfish, the Publicis-owned digital networks, have appointed international leaders. Marks & Spencer loses AdWords battle to Interflora by Priyanka Mehra Dayal 21 May 2013, 05:05PM Marks & Spencer has lost the right to bid on the 'Interflora' trademark on Google AdWords, ending a five-year legal battle. OgilvyOne hires PwC marketer Mark South to board by Magda Ibrahim 22 May 2013, 08:00AM OgilvyOne has hired Mark South as regional director of strategic services for Europe, Africa and the Middle East (EAME). Promotion: Digital Integration: Connecting the Dots Presenting a consistent brand experience across several touch points is challenging. In this free webcast hear how you can coordinate campaigns and drive value. Secure your place here   Also in the news Initiative scoops Amazon global media business by Louise Ridley, 21 May 2013, 01:15PM Shelter picks Chameleon as strategic partner for online giving by Magda Ibrahim, 21 May 2013, 12:10PM TalkTalk to sponsor fifth X Factor by Louise Ridley, 21 May 2013, 11:42AM Peugeot and Samsung sign up to motorway screen sheet by Priyanka Mehra Dayal, 21 May 2013, 11:57AM Oreo ad celebrates Sheffield's colourful heritage by John Reynolds, 21 May 2013, 11:45AM Barclaycard teams up with Dare for digital campaign by Magda Ibrahim, 21 May 2013, 10:30AM Opinion Arif Durrani: Google needs to change its approach to HMRC by Arif Durrani 22 May 2013, 08:30AM Google is in trouble with HM Revenue and Customs and it could get ugly unless the internet giant starts to change the conversation. Combining ads, digital and PR is what brands demand by Danny Rogers 16 May 2013, 08:00AM A view from the top by Miles Young 16 May 2013, 08:00AM A view from the bottom by David Austin 16 May 2013, 08:00AM Creatives can still win war with number-crunchers by Ian Darby 16 May 2013, 08:00AM The easy way to judge a creative agency: look at what's on its walls by Russell Davies 16 May 2013, 08:00AM Intelligence Things we like by 17 May 2013, 08:00AM Campaign's selection of media news and views of note. Marketing Leader of the Year poll - only one day left to vote! by 16 May 2013, 04:00PM These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton. 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