Friday 17 May 2013

Breaking news from Brand Republic - Ocado, Campaign Viral Chart, FA, David Beckham, Tesco

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Latest news

Morrisons strikes 25-year deal with Ocado
Morrisons strikes 25-year deal with Ocado
by John Reynolds
17 May 2013, 09:31AM
Morrisons, the UK's fourth biggest supermarket chain, is to make its first foray into online grocery, after striking a 25-year deal with internet grocer Ocado.
Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
by Ben Hall
17 May 2013, 09:22AM
Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.
Vauxhall and FA power ahead with new four-year England deal
Vauxhall and FA power ahead with new four-year England deal
by John Reynolds
17 May 2013, 08:10AM
Vauxhall has extended its deal with The Football Association (FA) for a further four-years as England football team lead sponsor, with the car marque claiming its sponsorship has delivered "extraordinary" levels of brand awareness.
Beckham in 12 ads: Will retirement change his sponsored life?
Beckham in 12 ads: Will retirement change his sponsored life?
by Gordon MacMillan
16 May 2013, 04:05PM
What does David Beckham's retirement from football mean for sponsors? The iconic player has appeared in more ads than any other player in the history of football.
Tesco triumphant in top five 'socially devoted' brands poll
Tesco triumphant in top five 'socially devoted' brands poll
by Gemma Charles
16 May 2013, 12:00PM
Tesco's UK Twitter feed is the best in the world for social customer care, according to a survey by social analytics expert Socialbakers.
ITV and Channel 4 insist they will beat declining ad market
ITV and Channel 4 insist they will beat declining ad market
by Arif Durrani
17 May 2013, 08:00AM
ITV and Channel 4 have both claimed they will outperform the TV ad market in 2013.
Man U plays Fergie exit to perfection
Man U plays Fergie exit to perfection
by Ian Monk
16 May 2013, 05:00PM
In 1986 when Alex Ferguson became Manchester United manager, the club had a value of £15m, a sum that might buy a decent midfield player today.
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Also in the news

What Aon really thinks about Sir Alex Ferguson's retirement
by John Reynolds, 16 May 2013, 05:00PM
Ebay boss gives mobile team 'permission to step on toes'
by Matthew Chapman, 16 May 2013, 02:00PM
Microsoft tells brands: 'Stop bad mobile experiences'
by Matthew Chapman, 16 May 2013, 12:30PM
Next promotes top marketer Jane Shields to the board
by Rachel Barnes, 16 May 2013, 12:30PM
Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
by Louise Ridley, 16 May 2013, 11:35AM
As Apple hits 50bn downloads, six ways brands can beat the end of the app honeymoon
by Matt Dyke, founder & strategy partner, AnalogFolk, 16 May 2013, 11:15AM
Opinion
Combining ads, digital and PR is what brands demand
Combining ads, digital and PR is what brands demand
by Danny Rogers
16 May 2013, 08:00AM
A view from the top
A view from the top
by Miles Young
16 May 2013, 08:00AM
A view from the bottom
A view from the bottom
by David Austin
16 May 2013, 08:00AM
Creatives can still win war with number-crunchers
Creatives can still win war with number-crunchers
by Ian Darby
16 May 2013, 08:00AM
Arif Durrani: Reflection as well as celebration at Nabs' Big Bash
Arif Durrani: Reflection as well as celebration at Nabs' Big Bash
by Arif Durrani
16 May 2013, 08:00AM
It was a night of mixed emotions at the Nabs Big Bash last week. More than 1,000 people gathered to support the charity's glittering annual fundraiser at Battersea Evolution, in what also formed the focal point of its centenary celebrations. But it w...
The easy way to judge a creative agency: look at what's on its walls
The easy way to judge a creative agency: look at what's on its walls
by Russell Davies
16 May 2013, 08:00AM
Intelligence
Things we like
Things we like
by
17 May 2013, 08:00AM
Campaign's selection of media news and views of note in the week before 17 May 2013.
Marketing Leader of the Year poll - only one day left to vote!
Marketing Leader of the Year poll - only one day left to vote!
by
16 May 2013, 04:00PM
These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.
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