Thursday 16 May 2013

Campaign Daily Fix - BMB, 118 118, Bodyform, Mcgarrybowen, Superdrug

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Latest News
BMB partners with Kelner to launch PR arm
by Louise Ridley,
16 May 2013, 08:00AM
BMB partners with Kelner to launch PR arm
Beattie McGuinness Bungay has launched a PR agency led by Simon Kelner, the former editor-in-chief and managing director of The Independent.
118 118 kicks off advertising review
by James Swift,
16 May 2013, 08:00AM
118 118 kicks off advertising review
118 118, the directory enquiries business, is looking for a UK creative shop.
Bodyform owner in global media rethink
by Maisie McCabe,
16 May 2013, 08:00AM
Bodyform owner in global media rethink
SCA, the consumer goods company that owns brands including Plenty and Bodyform, is reviewing its global media planning and buying account.
Mcgarrybowen's Rezvani takes New York role
by Jeremy Lee,
16 May 2013, 08:00AM
Mcgarrybowen's Rezvani takes New York role
Ida Rezvani, the managing director of Mcgarrybowen London, is leaving to take up the same role at the agency's New York office.
Superdrug owner calls media pitch
by Louise Ridley,
16 May 2013, 08:00AM
Superdrug owner calls media pitch
AS Watson, the retailer that owns Superdrug and The Perfume Shop, is reviewing its European media planning and buying account, putting the UK incumbent, ZenithOptimedia, on alert.
BBH captures global ad account for Clarks
by Jeremy Lee,
16 May 2013, 08:00AM
BBH captures global ad account for Clarks
Bartle Bogle Hegarty has won the global advertising account for the shoe brand Clarks.
Government warned to treat brand link-ups with caution
by Louise Ridley,
16 May 2013, 08:00AM
Government warned to treat brand link-ups with caution
The Government could be accused of giving brands undue influence on policy by allowing exclusive sponsorship of its campaigns, ad industry executives warn.
Danone appoints Hypernaked for CRM activity
by Jeremy Lee,
16 May 2013, 08:00AM
Danone appoints Hypernaked for CRM activity
Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.
Cockburn's hands ad briefs to The Corner
by Louise Ridley,
16 May 2013, 08:00AM
Cockburn's hands ad briefs to The Corner
Cockburn's, the port producer, has appointed The Corner to its UK and global advert­ising accounts after a three-way pitch.
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