Marketing Daily - Is there an algorithm for creativity? Plus Waitrose, First Direct and Robinsons

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Marketing Daily Bulletin , 03rd May 2013

Is there an algorithm for creativity?   Waitrose marketer behind Heston and Delia ads departs   First Direct targets younger consumers with brand 'refresh'   Wynne Evans on life as the divisive star of the GoCompare.com ads   Twitter fuels IPO speculation with Morgan Stanley appointment   Robinsons gets emotional about family with 'Pals' ad   The five key trends driving future wine retailing have digital at heart   Ones to watch: the latest viral videos from Renault, H&M and Cuprinol   Dove's viral shows that we can be our own harshest critics   Wrigley promotes 'Willy Wonka-style' sweets with outdoor ads   Pernod Ricard creates 'hand-crafted' premium Beefeater gin   JOBS BOARD TV Planner/Buyer , fishtank28k to 30k per year GBP , United Kingdom   Account Manager Strategic Partnership , Booking.com34,000-38,000 GBP , Amsterdam, The Netherlands   Director - Dot London , London & Partners£80-100k , London Bridge   Senior Account Director - INTEGRATED - Promotions / Sponsorship - [FMCG Brand] - top London agency! , Fill Recruitment Ltd£52k - £59k + bonus & benefits , Central London   Technical Team Lead , aia worldwideCompetitive , London, City

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