marketing your business online: The Wall > How do consumers interact with video on social media?

Tuesday 28 May 2013

The Wall > How do consumers interact with video on social media?

How do consumers interact with video on social media? [infographic]

28 May 2013, 2:00PM

A useful infographic here looking at how social media users interact with video and what actions they take.

For instance how many retweet a piece of video and how long do consumers spend watching video?

In praise of the ephemeral: nothing should last forever

28 May 2013, 12:00PM

The demise of TweetBackup, announced last week, will have been irritating to its customers but hardly a disaster. The site suggested alternative solutions for users who were worried about their Twitter history going astray and a quick search on Google reveals several Twitter storage options to choose from. Social media backup is also taking place at a national level.

Predicting the 'next big thing' in social media

28 May 2013, 9:15AM

With consumers participating in an almost infinite number and range of social platforms, brands can be forgiven for feeling a little overwhelmed when faced with planning how and where they spend their social and digital marketing budgets.

Social Brands 100: how brands have become more adept at using social media

28 May 2013, 8:14AM

Just over 300 brands were nominated for Social Brands 100 in 2012. This year, that figure rose to 715. The increase illustrates not only that more brands are engaged in social media, but also that social media has become a vital component in how many brands now do business.

How Innovation Builds Consumer Trust

28 May 2013, 7:00AM

Historically, trust has been an important social commodity and today, this is certainly the case for brands. Without trust how can you hope to be loved? According to the Edelman trust report there are five key areas that a brand must focus on to become trusted: engagement, integrity, products and services, purpose and operations. I wanted to take a deeper look at the technology playing a key part in each of these areas.

How to write the perfect social or digital media headline

27 May 2013, 4:49PM

A good reminder here on the importance of headline writing when it comes to digital and social media.

Despite many of us largely working exclusively online the art of the headline is still elusive for some while at the same time it has become ever more important.

The not so secret life of an e-commerce entrepreneur

27 May 2013, 4:17PM

Part 1: If at first you don’t succeed” - Let me introduce myself with a much over-used and abused term. I am an entrepreneur.

I have had my share of modest success and even failure – mostly within small and medium sized creative enterprises. And along the way I have been fortunate enough to pick up an array of enriching skills and experiences - plus a few scars.

The console is dead: The Socialisation of Gaming

24 May 2013, 11:21AM

The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA - this was, in Microsoft's own words, "an all-in-one home entertainment system".

How to be a professional Tweeter ? we talk to the voice behind The Dolphin Pub

24 May 2013, 10:53AM

David Levin, who is the voice of the Dolphin Pub on Twitter, is one of a small group of individuals who are turning Twitter into a career by professionally tweeting on behalf of brands.

Hey, businesses: ditch YouTube and Head over to Vine

24 May 2013, 9:00AM

Video marketing for businesses can be a tough game to play. The video landscape is full of funny pranks and comedy acts, so finding an area to put your real content where it will be viewed is difficult. Many businesses are attracted to YouTube, as they boast six billion hours of video viewed. So, they figure, hey why can't I get some of those hours. The problem is: YouTube's viewed content is dominated by shows and comedy.