Marketing Daily - Six marketing lessons from the #fbrape campaign; plus Zoopla, Carling, Coke and Helen Edwards

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Marketing Daily Bulletin , 30th May 2013

Six marketing lessons from the #fbrape campaign   Zoopla to sponsor ECB venues for The Ashes   Carling launches £10m campaign with 'refreshingly perfect' strapline   Freakonomics author Steven Levitt compares marketers to the Gestapo   Facebook follows Twitter with verified pages launch   Coke's Jonathan Mildenhall on the brand's global foundations   Helen Edwards: The value of truly knowing what your brand isn't   What price trust?   How the social newsroom is driving real-time marketing   Pact highlights missing children using Wembley stadium   JOBS BOARD Media Specialists - MarketReach , Royal Mail£40,000 - £66,000 , London, South East and Midlands   senior sponsorship manager (1 year contract) > ICONIC UK BRAND > MUSIC , collectivoUp to £48k plus great co. bens , Central London   Category Manager , PearsonCompetitive salary & performance related bonus & benefits , Central London   Global Product Manager , Evans Taylorc£50k - c£60k p.a. plus car, bonus and benefits , North East of England or Central London   Retail Marketing Manager - Maternity Cover , Tottenham Hotspur Football ClubUp to £35,000 pro-rata , Tottenham and Enfield

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