Wednesday, 29 May 2013

Digital AM - ISBA, Facebook, Xbox One, Google Glass, Confused.com

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ISBA warns online media owners over ad misplacement
ISBA warns online media owners over ad misplacement
by Arif Durrani
29 May 2013, 10:53AM
New media channels like Facebook should take more responsibility to safeguard against online ads appearing on inappropriate social media pages, according to ISBA, the voice of British Advertisers, following a spate on campaigns that have caused publi...
Facebook moves to update guidelines in face of advertiser backlash
Facebook moves to update guidelines in face of advertiser backlash
by Nicola Kemp
29 May 2013, 09:45AM
Facebook has admitted its systems to identify and remove hate speech have "failed to work as effectively as we would like" and has moved to review guidelines and update training in the face of a social media backlash.
Xbox One to use camera sensors to reward viewers who watch ads
Xbox One to use camera sensors to reward viewers who watch ads
by Matthew Chapman
29 May 2013, 09:34AM
Microsoft has filed a patent that will allow its Xbox One to reward viewers for watching ads on the device, to prevent people skipping ad breaks.
Why the natural next step in mobile is wearable
Why the natural next step in mobile is wearable
by Mel Exon
29 May 2013, 08:30AM
A week spent in Mountain View last month gave me an opportunity to try Google Glass. Only made publicly available to a few developers ("Explorers", as Google likes to call them) very recently, media reactions to Glass have set up camp at opposing end...
Confused.com introduces Brian the Robot
Confused.com introduces Brian the Robot
by Louise Ridley
29 May 2013, 09:44AM
Confused.com, the insurance comparison website, has revamped its advertising and brought in a brand character called Brian, the fastest insurance comparison robot in the world.
Häagen-Dazs rolls out Bradley Cooper ad in UK
Häagen-Dazs rolls out Bradley Cooper ad in UK
by Priyanka Mehra Dayal
29 May 2013, 09:25AM
Häagen-Dazs, the General Mills-owned ice-cream brand, is bringing 'The House of Häagen-Dazs' campaign, starring Bradley Cooper, the Bafta and Oscar-nominated actor, and model Jana Perez, to the UK.
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Also in the news

E-commerce platform Tictail hires Deliberate PR to help crack the UK
by John Owens, 29 May 2013, 09:34AM
PhotoBox launches TV ad campaign for Father's Day
by Priyanka Mehra Dayal, 28 May 2013, 04:09PM
Booths holds live cookalong on Google+ Hangout
by Louise Ridley, 28 May 2013, 11:14AM
Nationwide pulls Facebook advertising after consumer backlash
by Nicola Kemp, 28 May 2013, 11:26AM
YouTube slammed for 'cashing in' on extremist videos
by Matthew Chapman, 28 May 2013, 09:41AM
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