Friday 24 May 2013

Digital AM - The Guardian, Domino's, Twitter, Social Brands 100, Facebook

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Digital AM

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The Guardian aims for global brand 'consistency' with single URL move
The Guardian aims for global brand 'consistency' with single URL move
by
24 May 2013, 08:00AM
The Guardian is looking to reposition itself as a global brand, with the decision to consolidate its digital presence around a single international URL, TheGuardian.com.
Domino's football supporter sitcom plays for laughs
Domino's football supporter sitcom plays for laughs
by
24 May 2013, 10:00AM
Social video expert Be On evaluates the latest viral campaign from Domino's.
Twitter launches TV ad targeting system
Twitter launches TV ad targeting system
by Gordon MacMillan
24 May 2013, 09:30AM
Twitter is targeting TV advertisers with a new system that will identify people who are tweeting about a brand's ads.
How EA's Battlefield topped the 2013 Social Brands 100
How EA's Battlefield topped the 2013 Social Brands 100
by Sarah Johnson and Gordon MacMillan
23 May 2013, 03:30PM
Electronic Arts' popular Battlefield game has been named the top social brand in 2013 by Social Brands 100. Director of communities, Simon Stokes, reveals how the brand got to the top.
Facebook usage down as marketing concerns grow, claims YouGov
Facebook usage down as marketing concerns grow, claims YouGov
by Matthew Chapman
23 May 2013, 02:18PM
Facebook use is down nine percentage points year on year among UK internet users as people become fed up with marketing on social media sites, claims a YouGov survey.
Watch the latest must-see viral videos from Sony PlayStation, Louis Vuitton and Old Spice
Watch the latest must-see viral videos from Sony PlayStation, Louis Vuitton and Old Spice
by Sam Howroyd
24 May 2013, 10:00AM
The latest viral video hits from Sony PlayStation, Louis Vuitton and Old Spice.
Promotion: Harness the Power of Your Customer's Digital Voice
How do you squeeze real value out of social media and user-generated content? Enter our latest survey and find out how your peers are doing in comparison
 

Also in the news

Future plots 50% digital revenues
by Louise Ridley, 23 May 2013, 11:42AM
Ford uses 'Europe's Super Bowl' to push technology credentials
by Alex Brownsell, 23 May 2013, 10:45AM
Comparethemarket reviews CRM account
by Maisie McCabe, 23 May 2013, 08:02AM
Connected Campaign of the Month: Fab.com
by , 23 May 2013, 08:00AM
Social Brands 100: how brands have become more adept at using social media
by Gordon MacMillan, 23 May 2013, 09:14AM
Consumers urge brands to boycott Facebook over domestic violence
by Nicola Kemp, 22 May 2013, 04:21PM
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