Tuesday 14 May 2013

The Wall > Gaming is good for you: Why marketers need to re-evaluate the ad value of gaming

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Gaming is good for you: Why marketers need to re-evaluate the ad value of gaming
14 May 2013, 2:50PM

sara's cooking class: Gaming is good for you: Why marketers need to re-evaluate the ad value of gamingDespite our preconceptions about gaming in many cases it goes beyond the simple yearning for entertainment, often fulfilling a deeper need.

The education sector has long been talking about the benefits of introducing gaming elements into the classroom to help students engage and learn better. And a recent survey conducted by academics in the United States has now found that gaming can also be used to improve the effectiveness of traditional health interventions.

LinkedIn founder Reid Hoffman offers graduates the secrets to success
14 May 2013, 2:24PM

It is not often that you come across a set of self help type career advice that makes a huge amount of sense and is very much worth sharing.

This Slideshare deck from billionaire LinkedIn founder Reid Hoffman is one such set of advice. It’s smart. Particularly if you are about to graduate or even if that day is a few years behind you.

Twitter teams with ESPN and Fox to deliver more video
14 May 2013, 11:03AM

Twitter teams up with ESPN and FoxTwitter continues to get closer to television and sport with an expansion of its relationship with ESPN.

ESPN will show video highlight clips on Twitter of major sports events in the coming year, including from World Cup matches, American college football and the X Games extreme-sports tournaments, according to a WSJ report.

Influential Brands and what makes them tick
14 May 2013, 9:32AM

With convergence of markets, proliferation of choice and information more accessible than ever, the challenge for brands to present and mould themselves into distinct personalities is ever increasing. Going beyond a product or service function and becoming a set of values, symbols, icons that target consumers can relate to is a key goal for brand owners. This is a relationship building function that needs to evolve along with culture, society and changing preferences.

How sexist is your Twitter account? Take the test to find out
14 May 2013, 8:33AM

A new Twitter analysis tool has been launched in the UK to analyse a users profile.

However, instead of look at retweets, Klout or reach, it analysis how sexist your retweeting is!

Vine - the good, the bad and the ugly
13 May 2013, 11:54AM

There have been various battles to try and win the short form video war over the last few years. We've seen a number of platforms have a stab at it; Viddy, Cinemagram, Socialcam, YouTube Capture, ptch, Threadlife, Klip… the list goes on. Despite some decent attempts, and the occasional celeb backing, no clear winner emerged.

Why Facebook might be preparing to splash $1bn on Waze
13 May 2013, 10:31AM

Why Facebook might bid $1 billion for Israeli mobile mapping service WazeIs Facebook preparing to match the $1bn it paid for Instagram by paying a similar figure for an Israeli mobile start-up called Waze?

If it is why would Facebook stump up so much cash for what is described as a “social” mapping app for smartphones?

The untapped mobile opportunity in publishing [infographic]
13 May 2013, 9:13AM

Already in a state of flux thanks to the developing web, the publishing industry was hit hard by 2008's global recession. Severe slashing of advertising budgets and spend moving over to new, emergent forms of media resulted in the closure of hundreds of publications over the last five years.

CBS anchor says social media isn't news, it's gossip
12 May 2013, 1:13PM

Scott Pelley CBS news anchor says social media isn't news, it's gossipCBS Evening News anchor, Scott Pelley, has hit out at the media and its use of social media and said journalist are getting the big stories wrong over and over again.

Twitter offers Mother's Day advice in new video
11 May 2013, 3:52PM

You can use Twitter for everything right? To connect with people, to catch breaking news and to share what you’re thinking with the rest of the world.

There are, however, one or two things, perhaps a few more, that you shouldn’t use Twitter for and Tweeting your mother on mother’s day is one of them.




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