Latest news | |  | | | | | Google and Facebook are among the internet giants to have warned the home secretary, Theresa May, they will not cooperate with her plans to track everyone's internet usage. | | |  | | | | | Kmart, the US retailer, has topped the chart of most-shared ads with 290,176 shares for its "big gas savings" video, just weeks after its success with "ship my pants". | | |  | | | | | Verica Djurdjevic is promoted to managing director at PHD, Nigel Sharrocks is to leave Aegis Media and P&G chief executive Bob McDonald steps down, in this week's round-up of people moves across advertising, marketing, media and PR. | | |  | | | | | Channel 4 is going to broadcast the first exclusively French ad break during the launch episode of French zombie drama 'The Returned', with subtitled ads from L'Oreal, Renault, Bel Boursin and Emirates. | | |  | | | | | Comedy Central is going to air a live, improvised ad from an unnamed brand on 17 June. | | |  | | | | | M6 Mobile by Orange has launched a Twitter campaign involving a game to feed a hungry purple cat. | | |  | | | | | Expedia, the online travel agent, has unveiled a major integrated campaign to push forward the brand's invitation to 'Travel Yourself Interesting'. | | |  | | | | | Matthew Barwell, the marketing and innovation director for Diageo's Western Europe division, will leave the company at the end of September. | | |  | | | | | What kind of opportunities can brands expect from Xbox One, the successor to the 360? Alasdair Reid investigates. | | |  | | | | | O2 has poached Barclaycard chief marketing officer Nina Bibby as its new marketing and consumer director following the departure of Sally Cowdry. | | | | | Promotion: Digital Integration: Connecting the Dots | 
| Presenting a consistent brand experience across several touch points is challenging. In this free webcast hear how you can coordinate campaigns and drive value. Secure your place here | | | | | Opinion | |  | | | | | One cold dark night, in the closing years of the last century, a few brave colleagues (including Matt Mee, then an outdoor expert, now our global chief strategy officer) and I took an unconventional approach to the marketing of the Converse All Star. | | |  | | | | | Google's executive chairman, Eric Schmidt, makes a fascinating interviewee: partly because, as the head of the world's pre-eminent search engine, he is uniquely powerful; partly because, as an electrical engineering graduate from Princeton, he is exc... | | |  | | | | | My week starts with a flight to Berlin. Bump into ex-colleagues on the flight, which is lovely but also amusing as we all avoid talking about why we are on the plane. | | |  | | | | | On a recent excursion back home, I was unfortunate enough to attend a family party where my nan, in her usual mischievous way, pushed aside her bottles of miniatures before asking me: "Ryan. What is it that you do?". | | |  | | | | | Technology continues to bring mass disruption to the media business. As our media coverage this week highlights, it is developments at the likes of Twitter, Microsoft, Yahoo! and Tumblr that are grabbing much of the attention. | | | | |  | | | | | A week spent in Mountain View last month gave me an opportunity to try Google Glass. Only made publicly available to a few developers ("Explorers", as Google likes to call them) very recently, media reactions to Glass have set up camp at opposing end... | | |  | | | | | It sounds like the plot of a Hollywood sports movie. The unloved outsider wins one fight after another until, eventually, he stands alone as the undisputed champion. Then, just as he begins to enjoy the fruits of his success, he must face down his to... | | | | | Intelligence | |  | | | | | Marketers should peddle the "drug" of creativity, writes Vincent-Wayne Mitchell, professor of consumer marketing at Cass Business School. | | |  | | | | | The digital age has given organisations access to more data and information than ever before; as the number of online channels continues to increase, so too does the amount of data available, writes Jane Frost CBE, chief executive of the Market Resea... | | | | | | | Latest jobs | | | Category Insight Manager | | Recruiter Greenvale | | Salary To attract the best: plus car and company benefits | | Location Peterborough | | | Brand Manager - Whiskas | | Recruiter Online Resourcing | | Salary £34,675 - £41,476 + excellent benefits | | Location Waltham on the Wolds, Leicestershire | | | | | Marketing Manager | | Recruiter Greenvale | | Salary To attract the best | | Location Peterborough | | |  | | |
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