Friday, 3 May 2013

The Wall > The Forbes Top 50 Social Media Influencers for 2013

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The Forbes Top 50 Social Media Influencers for 2013 [infographic]
03 May 2013, 11:07AM

Forbes recently released its Top 50 Social Media Power Influencers and now they have been brought together in this stat-tastic infographic.

Anyone else who you think should be on the list? They are most American, but a few from this side of theAtlantic.

The unwritten rules of social media
03 May 2013, 9:36AM

The latest ASA report highlights a plethora of issues that brands face in advertising, not least for highlighting the landmark first ever UK ad campaign banned on social media for inappropriateness.

Pointing north: Twitter fuels float rumours as it hires Morgan Stanley IPO specialist
03 May 2013, 8:57AM

Twitter HQ Sanfrancisco: Twitter hires Morgan Stanley IPO specialist Twitter, which was officially valued at $9bn (£5.8bn) earlier this year, has added to speculation that it will seek an initial public offering in 2014 with the appointment of a Morgan Stanley investment banker, Cynthia Gaylor, as its head of corporate development.

Twitter to hire a head of journalism to grow breaking news
02 May 2013, 4:36PM

Twitter and the media have been increasingly interlinked and there have been many articles looking at its impact on journalism.

And now it is looking to hire a head of journalism to manage Twitter’s partnerships with newsrooms in theUSas well its relationships with journalists and ensure the news continues to break in 140 characters first.

Better than chasing headlines? How publishers can track the biggest conversations
02 May 2013, 2:54PM

Publishers of all sizes; bloggers, newspapers and even those Twitter users who track their Klout score know the value in breaking news and making headlines. Headlines earn page impressions and mentions. These translate into influence and money.

Breaking down silos: social advertising in the cross-channel age
02 May 2013, 2:41PM

It's no secret that the advertising industry has undergone some major developments in recent years. As the way consumers behave online and offline has changed, traditional advertising models have in turn had to evolve to ensure they stay relevant and keep the consumer at the centre of the conversation.

Five ways your brand can use Twitter's Vine app
02 May 2013, 11:32AM

Twitter has announced some new features for Vine, its video capture app which allows users to record six seconds of video from their smartphones and share them through social networks.

Now Vine also allows you to shoot from the front facing camera on your phone, and you can also tag other users in your updates allowing the app to become more interactive.

Seven ways financial brands are using social media to communicate
02 May 2013, 11:25AM

Financial organisations have to operate under strict regulations, even on social media. The Financial Conduct Authority (FCA ), which replaced the FSA on 1st April, has made it clear that financial organisations have to communicate in a way that is clear, fair and not misleading, irrespective of the channel used. (April also saw American regulator, the SEC, issue fresh guidance permitting companies to post earnings and investment updates on social media channels.)

Digital and tech salaries outperforming UK national average
02 May 2013, 10:32AM

Good news for those working in the digital and technology sectors.

Recruitment firm Propel have found that over the last four years salaries in the sector have grown more than twice as fast as the UK national average.

A guide to the complex social media landscape of China [infograpahic]
01 May 2013, 11:23AM

China's social media landscape is renowned for its complexity. As each social media platform looks to monetise faster and further than its competitors, brands are dealing with a constantly moving environment, and nailing a strategy across this can be extremely complicated.




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