Monday 13 May 2013

Media AM - Britain's Got Talent, ESI Media, The7stars, BT Sport, Media360 Awards

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Media AM Bulletin
 
 
 
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Britain's Got Talent: score this year's highest rating for the series so far
Britain's Got Talent delivers biggest audience so far this year
Maisie McCabe, 13 May 2013

ITV's 'Britain's Got Talent' has delivered the highest audience of this series...

  
Stuart Corke: head of audience and insight
ESI Media prepares for London Live with head of insight hire
Arif Durrani, 13 May 2013

ESI Media, the commercial team for the London Evening Standard, Independent, i,...

  
Norbord: lobbies MPs with ads by the7stars
The7stars sends biomass lobbying ads to MPs
Louise Ridley, 13 May 2013

The7stars has been appointed to work on ads that will be sent...

  
BT begins £100m ad spend to promote BT Sport
BT begins £100m ad blitz to promote BT Sport
Arif Durrani, 10 May 2013

BT has set aside £100 million to promote its new sports channels,...

  
Media360: Decade of Achievement Awards celebrate the very best in the business
Media360 Awards: Who has been the best media agency, leader and advertiser of the decade? You decide...
Arif Durrani, 01 May 2013

As Media360 turns 10 years old, we will be celebrating the very...

  
*   Also in the News
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PPA's McIlheney wages war on magazine cynics
Louise Ridley, 09 May 2013
Marc Mendoza to take chairman role at Havas Media
Arif Durrani, 10 May 2013
Inside...ITN Productions
09 May 2013
Arif Durrani: C4 heralds joined-up approach to BT Sport
Arif Durrani, 09 May 2013
Is Blippar TV more than a gimmick?
09 May 2013
Radio renaissance
09 May 2013
 
 
Blogs
Google Glasses or iWatch? Which one?s better? There?s only one way to find out?.
Sue Unerman

In a meeting with our digital heads last week speculation was rife on this issue. It boils down I think...

Does media planning need a work out to reach increasingly elusive consumers?
Sophie Burke

We all know the media landscape is changing. The print trees are parting to allow the digital river to flow....

The Most Important Media Deal of the Year?
David Brennan

I've been quite taken aback by the relatively reticent response of the media industry to what may turn out to...

The marketing spring is nigh and is running on digital
Sue Unerman

Spring seems finally to have arrived. There's blossom everywhere as I write (I am aware it could be snowing again...

The new frontiers of video optimisation
Dominic Guba

The distribution of video content is fragmenting at an exponential rate. Cheaper laptops, massive tablet growth, the proliferation of smartphones...

Never mind big data, what we need in media are data that speak the same language.
Sue Unerman

Media research may be improving in accuracy in silos but overall we are building the Tower of Babel.  ...

It?s time for video to step out on its own
James Grant

According to folklore Henry Ford once said, "If I had asked my customers what they wanted they would have said...

Display Inventory Discovery: The Future is Now
Adit Abhyankar

As the digital marketing industry has matured, it has been influenced by a combination of factors. These include: technology innovation,...

 
 
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