Thursday, 16 May 2013

Media PM - Viscount Rothermere, TV budgets, Nabs' Big Bash, outdoor advertising

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Media PM Bulletin
 
 
 
*   Latest News
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Rothermere?describes Twitter, Google and Facebook as ?frenemies? that, while competing for adspend, ?are a huge source of traffic for us?. Credit: Rob Clayton
Rothermere plots global domination for Mail Online
16 May 2013

In a rare interview, the Daily Mail and General Trust owner lays...

  
Are television budgets under real threat?
Are television budgets under real threat?
16 May 2013

As AOL launches Be On and YouTube just gets bigger, should conventional...

  
Arif Durrani, head of media at Campaign and editor of Media Week
Arif Durrani: Reflection as well as celebration at Nabs' Big Bash
Arif Durrani, 16 May 2013

It was a night of mixed emotions at the Nabs Big Bash...

  
IMAX?study found large-format sites elicited a stronger emotional response than standard ones
The science behind outdoor advertising
16 May 2013

A neuroscientific study claims to show the power of premium outdoor sites....

  
Publishing+?that 78 per cent of consumer publishers? revenues come from print was a reality check
Yes, magazines 'work', but show us the data
15 May 2013

Last week's PPA conference covered a lot of old ground, yet there...

  
The easy way to judge a creative agency: look at what's on its walls
The easy way to judge a creative agency: look at what's on its walls
Russell Davies, 16 May 2013

If this sentence doesn’t grab you, then I’m wasting my time. That...

  
Diet Coke: WPP's MediaCom will handle all Coca-Cola brands from July
Media business rankings
16 May 2013

17 May 2013: No changes in the media table, with MediaCom still...

  
Media360: Decade of Achievement Awards celebrate the very best in the business
Media360 Awards: Who has been the best media agency, leader and advertiser of the decade? You decide...
Arif Durrani, 01 May 2013

As Media360 turns 10 years old, we will be celebrating the very...

  
*   Also in the News
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Arena wins £15m pan-European Betfair business
Arif Durrani, 15 May 2013
Centaur chief executive and MD resign amid "weak performance"
Arif Durrani, 15 May 2013
Rajar Q1 2013: Bauer Media and Absolute Radio share their views
Maisie McCabe, 16 May 2013
Rajar Q1 2013: National commercial radio results in full
Ben Hall, 16 May 2013
Rajar Q1 2013: Record listeners tune in to Chris Evans
Arif Durrani, 16 May 2013
 
 
Blogs
Here?s to the non-conformists
Sue Unerman

So one of football's managerial greats has gone. Ferguson's era is finally over. The BBC's chief football writer Phil...

Change hits a tipping point
Rhys McLachlan

US broadcasters and media traders are starting to realise that the traditional trading relationship between broadcaster and advertiser may need...

Google Glasses or iWatch? Which one?s better? There?s only one way to find out?.
Sue Unerman

In a meeting with our digital heads last week speculation was rife on this issue. It boils down I think...

Does media planning need a work out to reach increasingly elusive consumers?
Sophie Burke

We all know the media landscape is changing. The print trees are parting to allow the digital river to flow....

The marketing spring is nigh and is running on digital
Sue Unerman

Spring seems finally to have arrived. There's blossom everywhere as I write (I am aware it could be snowing again...

The new frontiers of video optimisation
Dominic Guba

The distribution of video content is fragmenting at an exponential rate. Cheaper laptops, massive tablet growth, the proliferation of smartphones...

Never mind big data, what we need in media are data that speak the same language.
Sue Unerman

Media research may be improving in accuracy in silos but overall we are building the Tower of Babel.  ...

It?s time for video to step out on its own
James Grant

According to folklore Henry Ford once said, "If I had asked my customers what they wanted they would have said...

 
 
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