| Tesco's Twitter feed beats rivals to be named best for customer service | | 16 May 2013, 2:29PM |  Tesco’s UK Twitter feed is the best in the world for social customer care, according to a survey by social analytics expert Socialbakers.
The company found that despite having almost 80,000 followers, @UKTesco answers 65% of user questions in an average of 81 minutes in its survey for Q1.
| | | | | | | Guest Blogging is not Content Marketing | | 16 May 2013, 9:56AM |  Like many of the digital folk reading this, I read a lot of blogs, books and pretty much anything that piques my interest. Hell, I've even been known to drop into the occasional Google+ Hangout. Doing the rounds, there is a common theme on approaches to content marketing.
| | | | Maurice Saatchi on The Rise of Mobile Advertising | | 16 May 2013, 9:13AM |  Here at M&C Saatchi, the 'Brutal Simplicity of Thought' is our guiding philosophy. We believe that no matter what the medium, it is the thought process that should apply to all forms of advertising – including mobile, which is becoming increasingly important to brands as a means to engage and target relevant consumers. And yet the incredible rise of mobiles and tablets presents new challenges and concerns to advertisers, perhaps making mobile advertising appear more complicated than it should be.
| | | | Tweets drive potential car buyers to showrooms, study reveals | | 15 May 2013, 2:50PM |  The more tweets that prospective car buyers see the higher the likelihood that they will walk into a car showroom or book a test drive, according to a new study.
The study, from Twitter UK in partnership with Compete (@Compete), found tweets can directly influence offline behaviour and the more they see the more likely that is to happen.
| | | | How the Mail Online plans to win in America | | 15 May 2013, 11:28AM |  Forbes has been speaking to the Mail Online’s global CMO, Sean O'Neal, about its growth in the US and future plans.
What’s interesting is that O’Neal sees Mail Online’s future success coming from winning readers from a diverse group of titles from across the US media spectrum. That list include The New York Times, The Huffington Post and People Magazine.
| | | | | | | | | | Bloomberg, data, and the new battlefield for customer trust | | 15 May 2013, 7:04AM |  There's been a fair bit of coverage in the city pages this week, around apparent misuse of Bloomberg customer data by the journalists in its news division.
The allegation, made in the FT and elsewhere, is that Bloomberg journalists had access to data on Bloomberg clients, which include pretty well every banking institution in the world. Today, the plot has thickened, with news that secure instant messages - for example sent from trader to trader - have been posted online (though they seem to have been hurriedly taken down again).
| | | | | | | | |
No comments:
Post a Comment