Marketing Daily - Vodafone UK appoints Daryl Fielding to top marketing post. Plus Yahoo, Nike and Barbour

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Marketing Daily Bulletin , 20th May 2013

Vodafone UK appoints Daryl Fielding to top marketing post   Brands need to be more original on Instagram   Yahoo agrees to pay in excess of $1bn for Tumblr   Nike campaign asks fans to put country before football club   Why marketers are missing a trick by ignoring sensory perception   Barbour hires Paul Wilkinson to lead global marketing   Tech City growth damaged by lack of talent, says report   Specsavers integrates Skype to capture pictures   Breakthrough Breast Cancer overhauls site   Army begins recruitment drive despite redundancies   AKQA, Topshop and Bodyform triumph at Rev Awards 2013   JOBS BOARD Head of Media, Marketing & Communications , PGACompetitive , Sutton Coldfield, West Midlands   ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus , Judi Patton£45K-55K plus bonus , London/Greater London   Senior Planning Director, International Agency, London, to £120k , Fill Recruitment Ltdto £120,000 , Central London   Digital Brand Manager , Nike EuropeCompetitive + attractive relocation package for foreign hires , Amsterdam   senior planner > SPORTS BRANDS , collectivoUp to £90,000 plus benefits , London

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