Thursday 30 May 2013

Breaking news from Brand Republic - Hugo Boss, Facebook, Toshiba, Aegis Media, Sir John Hegarty

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Latest news

Hugo Boss calls global media pitch
Hugo Boss calls global media pitch
by Maisie McCabe
30 May 2013, 08:00AM
Hugo Boss, the designer label, is reviewing its global media planning and buying account to ensure its current agency, Havas Media, is providing the best quality and service.
Facebook follows Twitter with verified pages launch
Facebook follows Twitter with verified pages launch
by Matthew Chapman
30 May 2013, 09:27AM
Facebook is following in the footsteps of Twitter by launching verified pages to allow people to identify authentic accounts of brands and celebrities on its network.
Agencies line up for Toshiba task
Agencies line up for Toshiba task
by Louise Ridley
30 May 2013, 08:00AM
Toshiba, the Japanese consumer electronics company, is looking for an agency to work on a new UK project.
Nigel Sharrocks steps down at Aegis Media
Nigel Sharrocks steps down at Aegis Media
by Arif Durrani
30 May 2013, 08:00AM
Nigel Sharrocks, the chief executive of Aegis Media Global Brands, is leaving at the end of the summer.
Hegarty to chair Big Awards judging
Hegarty to chair Big Awards judging
by
30 May 2013, 08:00AM
Sir John Hegarty, one of the most respected figures in global advertising, is to chair the judging at Campaign's 2013 Big Awards.
London tourism body seeks shop for digital
London tourism body seeks shop for digital
by Louise Ridley
30 May 2013, 08:00AM
London & Partners, the official promotional body for London, is looking for an agency to create a digital campaign to boost visitors.
Brand Republic Future 5 Awards: Your chance to shine
Brand Republic Future 5 Awards: Your chance to shine
by Staff
29 May 2013, 02:58PM
The Brand Republic Future 5 Awards has extended its deadline for entries to 14 June.
How the social newsroom is driving real-time marketing
How the social newsroom is driving real-time marketing
by Nicola Kemp
30 May 2013, 08:00AM
The shift toward real-time marketing has made the rise of the "social newsroom" a key industry trend, writes Nicola Kemp.
Six marketing lessons from the #fbrape campaign
Six marketing lessons from the #fbrape campaign
by Nicola Kemp
30 May 2013, 08:30AM
Facebook has relented to pressure over content promoting violence against women. Nicola Kemp asks what marketers can learn from the backlash.
Promotion: Digital Integration: Connecting the Dots

Presenting a consistent brand experience across several touch points is challenging. In this free webcast hear how you can coordinate campaigns and drive value. Secure your place here
 

Also in the news

Twitter looks to cash in on 'second-screening'
by , 30 May 2013, 08:00AM
Weight Watchers UK reviews digital account
by Ian Darby, 30 May 2013, 08:00AM
BMB captures £7m East Coast account
by Louise Ridley, 30 May 2013, 08:00AM
RNLI seeks creative agency ahead of summer campaign
by Louise Ridley, 30 May 2013, 08:00AM
Swedish House Mafia and Volvo "leave the world behind" by Forsman & Bodenfors
by , 29 May 2013, 04:57PM

Opinion

The impact of directness
The impact of directness
by Sue Unerman
30 May 2013, 08:00AM
One cold dark night, in the closing years of the last century, a few brave colleagues (including Matt Mee, then an outdoor expert, now our global chief strategy officer) and I took an unconventional approach to the marketing of the Converse All Star.
There's a fine line between personalised and creepy
There's a fine line between personalised and creepy
by Danny Rogers
30 May 2013, 08:00AM
Google's executive chairman, Eric Schmidt, makes a fascinating interviewee: partly because, as the head of the world's pre-eminent search engine, he is uniquely powerful; partly because, as an electrical engineering graduate from Princeton, he is exc...
A view from the top
A view from the top
by Kate Howe
30 May 2013, 08:00AM
My week starts with a flight to Berlin. Bump into ex-colleagues on the flight, which is lovely but also amusing as we all avoid talking about why we are on the plane.
A view from the bottom
A view from the bottom
by Ryan Wain
30 May 2013, 08:00AM
On a recent excursion back home, I was unfortunate enough to attend a family party where my nan, in her usual mischievous way, pushed aside her bottles of miniatures before asking me: "Ryan. What is it that you do?".
Mad Men or Maths Men? The truth probably lies somewhere in between
Mad Men or Maths Men? The truth probably lies somewhere in between
by Arif Durrani
30 May 2013, 08:00AM
On the Campaign couch
On the Campaign couch
by Jeremy Bullmore
30 May 2013, 08:00AM
Why the natural next step in mobile is wearable
Why the natural next step in mobile is wearable
by Mel Exon
29 May 2013, 08:30AM
A week spent in Mountain View last month gave me an opportunity to try Google Glass. Only made publicly available to a few developers ("Explorers", as Google likes to call them) very recently, media reactions to Glass have set up camp at opposing end...
Can Sky continue its reign as undisputed champ of UK sports broadcasting?
Can Sky continue its reign as undisputed champ of UK sports broadcasting?
by John Reynolds
29 May 2013, 09:00AM
It sounds like the plot of a Hollywood sports movie. The unloved outsider wins one fight after another until, eventually, he stands alone as the undisputed champion. Then, just as he begins to enjoy the fruits of his success, he must face down his to...
Intelligence
Alice McGinn
Alice McGinn
by
30 May 2013, 08:00AM
Strategist, Mother McGinn, 30, was a planner at DDB when she had an early career crisis and left to work in a modernist furniture gallery run by the star of Auction Hero, Andrew Lamberty. Fortunately for Mother, the credit crunch intervened and McG...
Behrad Taherparvar
Behrad Taherparvar
by
30 May 2013, 08:00AM
Head of design, 18 Feet Rising Advertising is Taherparvar s "other" career choice. The "child genius" (as described by his bosses), who left Iran for the UK when he was seven, initially started doing freelance design work. "I d always had a bit...
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