| Marketers will use predictive technologies to know who will click, buy, lie or is about to have an affair | | 29 May 2013, 2:30PM |  Marketers will use predictive technologies to know who will click, buy, lie or is having an affair.
Just like Paul the psychic octopus who famously predicted the results of football matches during the Euro 2008 and World Cup 2010 football, predictive technologies are set to make an even bigger impact in 2013. With a success rate of 85% Paul, the animal oracle, correctly predicted 11 out of 13 matches in 2010 as well eventual winners, Spain against the Netherlands in the final on 11 July. Not a bad for a cephalopod.
| | | | | | | 3D zombies, glasses and customer loyalty | | 29 May 2013, 12:00PM |  As analytics have become more sophisticated and marketers have benefited from technology which lets them sift through 'big data' to identify and target the elusive customers they are trying to reach.
| | | | Keyword targeting: Twitter's new high-performance marketing engine | | 29 May 2013, 11:00AM |  Twitter’s recently announced keyword ad targeting has enormous potential for delivering messages based on the content of user tweets, but will require careful implementation to avoid being viewed as overly intrusive.
Keyword targeting: Twitter’s new high-performance marketing engine
| | | | Brands take early lead on Twitter as Bayern Munich win Champions League final | | 29 May 2013, 11:00AM |  Bayern Munich may be the Champions of Europe but which of the UEFA Champions League sponsors took the number one spot on twitter in the UK across Saturday's final?
With the game generating more than 4.8 million tweets globally and at its peak accounting for eight of the global trends on twitter; seven out of 10 in the UK (ref: @lewiswiltshire - Twitter Head of Sport) there was certainly a huge wave of activity pre during and post the 90-minute game.
| | | | Boyce Avenue - social media killed the record company | | 29 May 2013, 10:29AM |  Boyce Avenue performed a classic acoustic set at the Music Matters conference last week in Singapore and wowed those who had never seen them (like me!) despite having ONE BILLION views on YouTube.
| | | | Kick It Out creates app to help tackle racism | | 29 May 2013, 10:00AM |  Kick it Out, which has been set up to tackle the problem of racism in football, is developing an app that will let fans report any instances of discrimination that they have experienced, seen or heard.
| | | | The Future of Gaming | | 29 May 2013, 9:00AM |  Last week Microsoft launched the Xbox One. It not only integrates TV, Internet and gaming, but will also measure your heartbeat, recognises your voice, and has social incorporated throughout. Xbox sees the future of gaming to be home console entertainment, the best way to fight off the trend of mobile and social gaming.
| | | | Microsoft and Sony raise their game | | 29 May 2013, 8:50AM |  Last week, details were released of the next generation Microsoft video games console, Xbox One. As with the announcement of the release of the new Sony console (PlayStation 4) earlier this year, there was a great sense of anticipation. The video games market has changed a lot in the last few years, with a greater level of choice than ever before.
| | | | Futureproofing your SEO strategy | | 29 May 2013, 8:00AM |  Over the past two years Google has taken control of the SEO industry and successfully devalued or penalised a lot of the lower quality practices that plenty of sites used to take advantage of.
| | | | | |
No comments:
Post a Comment