marketing your business online: The Wall > Twitter gives brands adds lead generation to

Wednesday 22 May 2013

The Wall > Twitter gives brands adds lead generation to

Twitter gives brands adds lead generation to

22 May 2013, 2:45PM

Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.

It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.

Making the best out of Twitter chats with @TheChatDiary

22 May 2013, 2:13PM

Many businesses try and engage user and demonstrate their expertise via running chats over Twitter. These are on a chosen topic, and curated and followed by a pre-assigned #hashtag.

Twitter chats can be a very useful way of networking and community building for those involved, however they are also easy to miss. While you can read the conversation back, this clearly limits the interactivity and value of the conversation.

Twitter isn't a social network site, say some teens

22 May 2013, 10:28AM

Interesting research here from the research from the Pew Research Center points to how Twitter isn’t perceived by some teens as a social network in the same way as Facebook or LinkedIn.

Is Yahoo's acquisition of Tumblr strategic, opportunistic or desperate?

22 May 2013, 10:18AM

There are three ways to look at Yahoo’s $1.1bn acquisition of photo-blogging service Tumblr. You can view it as a considered strategic move to evolve Yahoo and give it a slice of social media.

Safeguarding generation XXX

22 May 2013, 8:29AM

For anyone who grew up during the 70's and 80's, the continued digital revolution is staggering to behold. Each new development brings us more wonderful experiences, with amazing freedom, at a hitherto unimaginable speed. But for the next generation, my 12 year old daughter included, nothing has changed.

A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users

21 May 2013, 2:55PM

A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.

Forget the 'Store of the Future'; brands need to think about the store of tomorrow

21 May 2013, 10:30AM

Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don't first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.

10 Facebook milestones as its celebrates anniversary of IPO [infographic]

21 May 2013, 9:46AM

It has been just over a year this week since Facebook’s IPO and this infographic takes a timely look back at some of the milestones that the social network has racked up along the way.

Yahoo follows Tumblr with complete overhaul of Flickr

21 May 2013, 8:52AM

On the same day Yahoo confirmed its acquisition of Tumblr, and promised not to “screw it up”, it announced an over haul of Flickr the photo sharing service it screwed up over a number of years.

Vine represents another level for citizen journalism

21 May 2013, 7:54AM

I’m sure you've all seen a Vine, the six second looping images have been widely embraced by brands across social media. Some have got it completely right with well thought out directed mini movies whilst others just post content and hope for the best. A potential use for Vine, which has gone mostly unnoticed so far, is it's potential use in Citizen Journalism.