| | | | Five steps to making email mobile friendly | | 23 May 2013, 12:20PM |  Despite predictions of the demise of email, figures from the Radicati Group show that there were around 2.1 billion emails users in 2012, with the number set to grow beyond 2.8 billion in the next four years.
| | | | All aboard Marissa Mayer's Yahoo acquisition train | | 23 May 2013, 8:17AM |  Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: "we promise not to screw it up".
| | | | Projecting ROI for SEO is Mission Impossible | | 23 May 2013, 8:08AM |  And I'm certainly no Tom Cruise. Before I explain this issue it's important to understand that a website is like the human body. Your health is not only based on your current routines (eating, exercise, etc.) but lifestyle choices you've made previously. If you stop smoking today you'll still have a higher chance of getting heart disease for many years to come.
| | | | | | | Brand advocacy programmes: Six things to consider before you start | | 23 May 2013, 6:16AM |  Who do you trust more to recommend a product to you, someone within your social circle, or the person paid to market the product?
It's not a hard question to answer, and that's why recruiting third-party brand advocates is one of the hottest topics in marketing right now.
| | | | Twitter gives brands lead generation with new cards | | 22 May 2013, 2:45PM |  Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
| | | | Making the best out of Twitter chats with @TheChatDiary | | 22 May 2013, 2:13PM |  Many businesses try and engage user and demonstrate their expertise via running chats over Twitter. These are on a chosen topic, and curated and followed by a pre-assigned #hashtag.
Twitter chats can be a very useful way of networking and community building for those involved, however they are also easy to miss. While you can read the conversation back, this clearly limits the interactivity and value of the conversation.
| | | | Twitter isn't a social network site, say some teens | | 22 May 2013, 10:28AM |  Interesting research here from the research from the Pew Research Center points to how Twitter isn’t perceived by some teens as a social network in the same way as Facebook or LinkedIn.
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