| Tweets drive potential car buyers to showrooms, study reveals | | 15 May 2013, 2:50PM |  The more tweets that prospective car buyers see the higher the likelihood that they will walk into a car showroom or book a test drive, according to a new study.
The study, from Twitter UK in partnership with Compete (@Compete), found tweets can directly influence offline behaviour and the more they see the more likely that is to happen.
| | | | How the Mail Online plans to win in America | | 15 May 2013, 11:28AM |  Forbes has been speaking to the Mail Online’s global CMO, Sean O'Neal, about its growth in the US and future plans.
What’s interesting is that O’Neal sees Mail Online’s future success coming from winning readers from a diverse group of titles from across the US media spectrum. That list include The New York Times, The Huffington Post and People Magazine.
| | | | | | | | | | Bloomberg, data, and the new battlefield for customer trust | | 15 May 2013, 7:04AM |  There's been a fair bit of coverage in the city pages this week, around apparent misuse of Bloomberg customer data by the journalists in its news division.
The allegation, made in the FT and elsewhere, is that Bloomberg journalists had access to data on Bloomberg clients, which include pretty well every banking institution in the world. Today, the plot has thickened, with news that secure instant messages - for example sent from trader to trader - have been posted online (though they seem to have been hurriedly taken down again).
| | | | | | | LinkedIn founder Reid Hoffman offers graduates the secrets to success | | 14 May 2013, 2:24PM |  It is not often that you come across a set of self help type career advice that makes a huge amount of sense and is very much worth sharing.
This Slideshare deck from billionaire LinkedIn founder Reid Hoffman is one such set of advice. It’s smart. Particularly if you are about to graduate or even if that day is a few years behind you.
| | | | Twitter teams with ESPN and Fox to deliver more video | | 14 May 2013, 11:03AM |  Twitter continues to get closer to television and sport with an expansion of its relationship with ESPN.
ESPN will show video highlight clips on Twitter of major sports events in the coming year, including from World Cup matches, American college football and the X Games extreme-sports tournaments, according to a WSJ report.
| | | | Influential Brands and what makes them tick | | 14 May 2013, 9:32AM | 
With convergence of markets, proliferation of choice and information more accessible than ever, the challenge for brands to present and mould themselves into distinct personalities is ever increasing. Going beyond a product or service function and becoming a set of values, symbols, icons that target consumers can relate to is a key goal for brand owners. This is a relationship building function that needs to evolve along with culture, society and changing preferences.
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