Friday, 17 May 2013

Campaign Daily Fix - Campaign Viral Chart, Polycell, David Beckham, Minimart, Leagas Delaney

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Latest News

Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
by Ben Hall,
17 May 2013, 09:22AM
Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.
Polycell gets cheeky in crack-filler campaign
by James Swift,
17 May 2013, 10:41AM
Polycell gets cheeky in crack-filler campaign
Polycell is launching its Quick Drying Polyfilla Spray with an online spot by 18 Feet & Rising, which features a bottom.
Beckham in 12 ads: Will retirement change his sponsored life?
by Gordon MacMillan,
16 May 2013, 04:05PM
Beckham in 12 ads: Will retirement change his sponsored life?
What does David Beckham's retirement from football mean for sponsors? The iconic player has appeared in more ads than any other player in the history of football.
Minimart wins £3m Sudocrem account
by Priyanka Mehra Dayal,
17 May 2013, 12:13PM
Minimart wins £3m Sudocrem account
Sudocrem, the nappy rash cream brand, has appointed independent advertising agency Minimart to its £3m UK ad account as it looks to expand the brand.
Leagas Delaney hires Fitzsimons and Crothers
by Priyanka Mehra Dayal,
17 May 2013, 12:25PM
Leagas Delaney hires Fitzsimons and Crothers
Leagas Delaney, the independent London-based agency, has hired the Irish creative duo David Fitzsimons and Peter Crothers as copywriters.
Blippar connects disjointed families, says MEC executive
by Louise Ridley,
17 May 2013, 12:26PM
Blippar connects disjointed families, says MEC executive
TV ads with augmented reality technology like Blippar can bring disjointed viewers in a family together, according to Jide Sobo, MEC's head of mobile.
Cheil hires WPP exec Chris Chalk to lead strategy
by Priyanka Mehra Dayal,
17 May 2013, 12:32PM
Cheil hires WPP exec Chris Chalk to lead strategy
Cheil Worldwide has hired WPP's Chris Chalk to run its European operations as president and chief strategy officer, as part of its ongoing efforts to boost its senior management team.
Combining ads, digital and PR is what brands demand
by Danny Rogers,
16 May 2013, 08:00AM
Combining ads, digital and PR is what brands demand
Raising the game for BT Sport
16 May 2013, 08:00AM
Raising the game for BT Sport
Abbott Mead Vickers BBDO's Steve Hopkins, Toby Allen and Jim Hilson on supporting BT's foray into sports.
Ian Millner to remain MAA chair as it shakes up board
by Maisie McCabe,
17 May 2013, 11:01AM
Ian Millner to remain MAA chair as it shakes up board
Ian Millner, chief executive of creative agency Iris, is to continue as chairman of the Marketing Agencies Association (MAA) for another year as part of widespread changes to the trade body's board.
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Latest Work

Channel 4 "mating season" by 4Creative
17 May 2013, 10:44AM
Channel 4
Jackpotjoy "just for the Jackpotjoy of it" by Isobel
16 May 2013, 12:31AM
Jackpotjoy
Polycell "no more unsightly cracks" by 18 Feet & Rising
17 May 2013, 09:20AM
Polycell
Carlsberg "where's the party?" by North Kingdom
15 May 2013, 06:44PM
Carlsberg

Also in the News

Adland steps up M&A battle
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ITV and Channel 4 insist they will beat declining ad market
by Arif Durrani, 16 May 2013, 08:00AM
Yahoo to integrate Twitter into its newsfeed
by Charlotte Henry, 17 May 2013, 10:13AM
Morrisons strikes 25-year deal with Ocado
by John Reynolds, 17 May 2013, 09:31AM
Vauxhall and FA power ahead with new four-year England deal
by John Reynolds, 17 May 2013, 08:10AM
Blogs
Jonathan Staines Shock value
Jonathan Staines, 16 May 2013, 3:05PM
Lol and Nat ONE MAN?S BOTTOM DRAWER IS ANOTHER MAN?S BOTO HOUSE FILM
Lol and Nat, 15 May 2013, 4:05PM
Ines Nadal Under the Influence
Ines Nadal, 14 May 2013, 4:05PM
Andy Nairn Entering Fagin?s Den
Andy Nairn, 14 May 2013, 11:05AM
Dave Trott IT?S SIMPLE, BUT IT?S NOT EASY
Dave Trott, 14 May 2013, 7:05AM
Lol and Nat Watford?s Week in the Wilderness
Lol and Nat, 13 May 2013, 4:05PM
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