| The console is dead: The Socialisation of Gaming | | 24 May 2013, 11:21AM |  The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA - this was, in Microsoft's own words, "an all-in-one home entertainment system".
| | | | | | | Hey, businesses: ditch YouTube and Head over to Vine | | 24 May 2013, 9:00AM |  Video marketing for businesses can be a tough game to play. The video landscape is full of funny pranks and comedy acts, so finding an area to put your real content where it will be viewed is difficult. Many businesses are attracted to YouTube, as they boast six billion hours of video viewed. So, they figure, hey why can't I get some of those hours. The problem is: YouTube's viewed content is dominated by shows and comedy.
| | | | | | | Asia takes centre stage for ecommerce | | 24 May 2013, 8:19AM |  According to a recent global survey by eMarketer, 2012 saw B2C ecommerce sales in the Asia-Pacific region grow more than 33% to $332.46 billion.
The same report predicts that this year, the region will see another sharp hike with sales increasing by more than 30% to over $433 billion—accounting for over one-third of all global B2C ecommerce sales. This will put the Asia-Pacific in pole position in global B2C ecommerce sales, for the first time, surpassing even North America.
| | | | Forget the digital cluster bomb - be more like Bob | | 23 May 2013, 4:17PM |  It's said that the average person is exposed to 30,000 marketing messages a day. To me that's worrying news for us marketers - especially if it's your job is to build marketing relationships with consumers.
| | | | | | | Five steps to making email mobile friendly | | 23 May 2013, 12:20PM |  Despite predictions of the demise of email, figures from the Radicati Group show that there were around 2.1 billion emails users in 2012, with the number set to grow beyond 2.8 billion in the next four years.
| | | | All aboard Marissa Mayer's Yahoo acquisition train | | 23 May 2013, 8:17AM |  Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: "we promise not to screw it up".
| | | | Projecting ROI for SEO is Mission Impossible | | 23 May 2013, 8:08AM |  And I'm certainly no Tom Cruise. Before I explain this issue it's important to understand that a website is like the human body. Your health is not only based on your current routines (eating, exercise, etc.) but lifestyle choices you've made previously. If you stop smoking today you'll still have a higher chance of getting heart disease for many years to come.
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