Wednesday, 15 May 2013

Campaign Daily Fix - LG, BBH, ITV, Jaguar, Thomas Cook

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Latest News
LG moves majority of global media into Arena Media
by Louise Ridley,
15 May 2013, 12:01PM
LG moves majority of global media into Arena Media
LG has awarded the bulk of its $400 (£263m) global media account to Havas Media Group's Arena Media, but will keep the North American business with the incumbent, WPP's Mindshare.
BBH hires Patrick Lafferty to head up North America
by Jeremy Lee,
15 May 2013, 08:40AM
BBH hires Patrick Lafferty to head up North America
Bartle Bogle Hegarty has hired Patrick Lafferty, the chief operating officer of McCann Erickson in North America, as chief executive of its North America operations.
ITV ad revenue up 5.5% to £382m
by Maisie McCabe,
15 May 2013, 09:17AM
ITV ad revenue up 5.5% to £382m
ITV has reported revenues of £571m for the first three months of 2013, up 1.1% year on year fuelled by 5.5% increase in spot ad revenues but ad revenue could fall by double digits in the second quarter.
Jaguar readies global campaign for F-Type launch
by James Swift,
15 May 2013, 09:50AM
Jaguar readies global campaign for F-Type launch
Jaguar is set to begin a global campaign to promote the launch of its new F-Type sports car.
Thomas Cook ad banned for encouraging children to behave badly
by John Reynolds,
15 May 2013, 12:11PM
Thomas Cook ad banned for encouraging children to behave badly
A controversial Thomas Cook TV ad featuring a man letting down a holiday coach tyre has been banned after the ASA was deluged with more than 100 complaints.
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