| Mobile technology heralds changes beyond the death of the 30 second ad | | 08 May 2013, 2:34PM |  Trevor Beattie's recent death notice for the 30 second TV ad, which he claimed was being killed by modern technology, resonated around media land like a tolling bell.
As the chief exec of a mobile ad tech platform, I agree that content consumption has gone through radical changes in the last decade. Attention spans are shorter, information needs to be delivered in micro units and has to incorporate social, local and mobile elements. The pace of mobile technology innovation and adoption has profound implications for the future of ad land itself.
| | | | The Social Media era of sponsorship | | 08 May 2013, 11:58AM |  As its legacy continues to grow, last year will forever be the year of London 2012, one of the greatest events ever to grace the sporting world. It also happened to fall within what the industry is calling 'The Social Era' of sponsorship.
| | | | | | | McDonald's reaches out to Cleveland kidnap hero via Twitter | | 08 May 2013, 8:42AM |  Burger chain McDonald’s found itself thrust into the midst of the dramatic rescue of three kidnapped women in Cleveland, Ohio, yesterday.
The hero of the hour, Charles Ramsey, came to the rescue of Amanda Berry who was kidnapped more than 10 years ago.
| | | | | | | Why brands must invest in building their online personality | | 07 May 2013, 2:56PM |  Marketing activity has always traditionally centred around campaign cycles, with activity peaking and troughing throughout the year. But thanks to the digital age in which we now live, consumers are demanding a constant and consistent 24-hour, seven-day a week engagement with brands.
| | | | The alarming Facebook Misuse statistics [infographic] | | 07 May 2013, 2:47PM |  Facebook is booming and business has never been better for the social media giant. However, it's proliferation in the last few years has resulted in some unintended and unwanted consequences.
The alarming numbers on Facebook are on the rise and further climbing. Be it a teen or an employee - effort is needed to ensure that the damaging impact of Facebook is contained and curbed - this is where tools such as the Facebook spy come in.
| | | | 18 Creative ways for event organisers to use social media [infographic] | | 07 May 2013, 10:32AM |  Twitter-boards and live streaming may be ubiquitous at most business events today, but the latest infographic from Eventility highlights a hat-full of untapped opportunities for event organisers.
From pre-event 'social voting' to gamifying Twitter engagement, smart event organisers are starting to use social media to amplify their events across the social Web and extend their lifetime value way beyond their actual duration.
| | | | Facebook to launch video ads in July | | 07 May 2013, 9:03AM |  Facebook is launching video advertising in its newsfeed in July, in an effort to capture some of the growing online video and television ad markets that are worth billions of pounds globally.
| | | | Google set to unveil subscription channels | | 06 May 2013, 9:28AM | 
The FT reports that Google could this week unveil “an à la carte subscription service” for some of its specialist YouTube channels as part of an effort to finance a broader range of content.
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