Tuesday 21 May 2013

The Wall > A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users

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A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
21 May 2013, 2:55PM

A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.

Forget the 'Store of the Future'; brands need to think about the store of tomorrow
21 May 2013, 10:30AM

Forget the 'Store of the Future'; brands need to think about the store of tomorrowTechnological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don't first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.

10 Facebook milestones as its celebrates anniversary of IPO [infographic]
21 May 2013, 9:46AM

It has been just over a year this week since Facebook’s IPO and this infographic takes a timely look back at some of the milestones that the social network has racked up along the way.

Yahoo follows Tumblr with complete overhaul of Flickr
21 May 2013, 8:52AM

Yahoo unveils the new look flickr -- too little too late?On the same day Yahoo confirmed its acquisition of Tumblr, and promised not to “screw it up”, it announced an over haul of Flickr the photo sharing service it screwed up over a number of years.

Vine represents another level for citizen journalism
21 May 2013, 7:54AM

I’m sure you've all seen a Vine, the six second looping images have been widely embraced by brands across social media. Some have got it completely right with well thought out directed mini movies whilst others just post content and hope for the best. A potential use for Vine, which has gone mostly unnoticed so far, is it's potential use in Citizen Journalism.

Pinterest takes big step towards working with major brands
20 May 2013, 2:53PM

Pinterest is getting closer to big brands as it announces three new types of pin that will highlight major US retailers.

It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.

Making email mobile friendly
20 May 2013, 10:57AM

Despite predictions of the demise of email, figures from the Radicati Group show that there were around 2.1 billion emails users in 2012, with the number set to grow beyond 2.8 billion in the next four years.

10 Reasons why advertisers shouldn't underestimate connected TV audiences
20 May 2013, 10:52AM

Parks Associates recently forecast that by the end of 2013, connected TVs will be present in 32 per cent of all Western European homes. By 2016 this is expected to have risen to 54 per cent – and when you consider how "new" this technology is, such adoption rates really should make industries such as advertising stand up and take notice.

30 Seconds to Mars stratospheric rise on social media
19 May 2013, 11:51PM

In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it's interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.

Yahoo confirms deal to buy Tumblr and promises not to "screw it up"
19 May 2013, 5:45PM

UPDATE: Yahoo has officially confirmed its acquisition of Tumblr. In a blog post, Yahoo CEO, Marissa Mayer, reassured Tumblr users as she promised Yahoo would try “not to screw it up”.




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