Breaking news from Brand Republic - P&G, Social Brands 100, The Guardian, Twitter

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news P&G CEO Bob McDonald steps down as AG Lafley returns by Alex Brownsell 24 May 2013, 09:00AM Procter & Gamble (P&G) chief executive Bob McDonald is to step down from his role, with predecessor AG Lafley set to return to the top job at the FMCG giant. How EA's Battlefield topped the 2013 Social Brands 100 by Sarah Johnson and Gordon MacMillan 23 May 2013, 03:30PM Electronic Arts' popular Battlefield game has been named the top social brand in 2013 by Social Brands 100. Director of communities, Simon Stokes, reveals how the brand got to the top. The Guardian aims for global brand 'consistency' with single URL move by 24 May 2013, 08:00AM The Guardian is looking to reposition itself as a global brand, with the decision to consolidate its digital presence around a single international URL, TheGuardian.com. Twitter launches TV ad targeting system by Gordon MacMillan 24 May 2013, 09:30AM Twitter is targeting TV advertisers with a new system that will identify people who are tweeting about a brand's ads. Virgin Media unveils Glasgow 2014 Commonwealth Games deal by Magda Ibrahim 24 May 2013, 09:05AM Virgin Media has signed a deal to sponsor the Glasgow 2014 Commonwealth Games, with brand ambassadors Usain Bolt and Mo Farah likely to star in the brand's marketing to support the event. Consumers urge brands to boycott Facebook over domestic violence by Nicola Kemp 22 May 2013, 04:21PM Car marque Nissan has pulled its ads from Facebook after they appeared next to a page making light of violence towards women. Future plots 50% digital revenues by Louise Ridley 23 May 2013, 11:42AM Future, the specialist magazine publisher, plans to generate at least half of its revenues from digital business in future, according to Mark Wood, the UK chief executive. Promotion: Digital Integration: Connecting the Dots Presenting a consistent brand experience across several touch points is challenging. In this free webcast hear how you can coordinate campaigns and drive value. Secure your place here   Also in the news Ben Sutherland to head performance at Vizeum UK by Priyanka Mehra Dayal, 24 May 2013, 08:53AM UK football needs brand Beckham by Adrian Bevington, 24 May 2013, 08:00AM Box TV launches streaming service for network websites by Priyanka Mehra Dayal, 23 May 2013, 03:47PM Stella Artois Cidre pays tribute to the 'simple life' by , 23 May 2013, 03:17PM Facebook usage down as marketing concerns grow, claims YouGov by Matthew Chapman, 23 May 2013, 02:18PM What marketers can learn from Generation Y by Tokunbo Ajasa-Oluwa, 23 May 2013, 12:22PM Ford uses 'Europe's Super Bowl' to push technology credentials by Alex Brownsell, 23 May 2013, 10:45AM Nick Clegg lobbying register reassurances 'not enough' by John Owens, 23 May 2013, 10:59AM Opinion Why 'ad agencies' could be on brink of extinction by Danny Rogers 23 May 2013, 08:00AM This week, a CEO confided in me: "It's weird how both 'advertising' and 'PR' have become limited, old-fashioned and dirty words." And to this we could add "direct" and "billings" - all terms that have dominated the pages of this title for decades. Shirking tax and pats on backs can stain any brand by Jeremy Lee 23 May 2013, 08:00AM As exercises in cynical media manipulation go, the announcement that Channel 4 had organised a long-term tie-up with Cancer Research UK seemed to be among the most brazen. When it comes to pitches, agencies aren't asking for love - they want honesty by Ian Darby 23 May 2013, 08:00AM Peter Bogdanovich tells a story, recently cited in The New Yorker, about receiving a phone call from Cary Grant. The actor chastises his protégé for banging on about his relationship with Cybill Shepherd. Some skills will always be needed, no matter how much the world changes by Russell Davies 23 May 2013, 08:00AM The first agency I worked in, there were no computers. And now there are planning directors who don't remember a working life without iPhones. A view from the top by David Abraham 23 May 2013, 08:00AM I meet my colleague Dan Brooke at Horseferry Road at 9am and then cycle to Newhaven as part of our training for a charity ride to Paris next month. A view from the bottom by Caroline Grayson 23 May 2013, 08:00AM Every week, the O2 account team starts with a vow to steer clear of the VCCP biscuit cupboard in favour of the fruit bowl. On the Campaign couch by Jeremy Bullmore 23 May 2013, 08:00AM Intelligence Diary - Media stunt raises £313,000 for charity by 23 May 2013, 02:58PM Havas Media boss Marc Mendoza is clearly a man with a sense of humour, and a touch of masochism. Pick of the week: HSBC, JWT London by 23 May 2013, 08:00AM Jeremy Lee thinks JWT London has done itself proud with its HSBC spot for the Lions tour: "A nice idea well executed. The creative bar has been set high for Saatchi Saatchi, which takes over the account." It was created by Iain Weatherby and Daniel... Latest Blog Entries Home sweet station Greg Taylor, 24 May 2013 Is marketing a science, an art or a faith? Chris Arnold, 24 May 2013 When size really matters Jonathan Staines, 23 May 2013 Small talk Greg Taylor, 23 May 2013 A Total Eclipse of the Media Rationale ? Sue Unerman, 23 May 2013 How older creatives can future-proof their careers NABS, 22 May 2013 Latest jobs Web Production Executive Recruiter GoodEgg Digital Salary £26k + Bonus and Great Benefits Location Central London SENIOR ACCOUNT MANAGER/ACCOUNT DIRECTOR| Independent agency | B2C/Consumer Technology | £32-42k Recruiter Judi Patton Salary £32-40k - depending on experience Location London Assistant Brand Manager Recruiter Seven Search and Selection Salary Competitive salary Location East Midlands Customer Analysis Manager Recruiter GoodEgg Digital Salary £70,000 - £80,000 + excellent benefits Location West London Online Marketing Communications Manager Recruiter Ascot International Salary Up to £30,000 per annum Location South London region Digital Marketing Executive - Financial Sector Recruiter Give a Grad a Go Salary £18000 - £22000 per annum Location City of London BR Insight Digital Integration: Connecting the Dots (Webcast) Integrated digital marketing offers huge opportunities to engage, servic... 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