Tuesday 14 May 2013

Breaking news from Brand Republic - Paddy Power, Ricky Gervais, Ladbrokes, News International, Microsoft

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Latest news
Paddy Power has 'no' plans to end controversial ads
Paddy Power has 'no' plans to end controversial ads
by John Reynolds
14 May 2013, 09:26AM
Paddy Power today said it has "no" plans to pull back from running controversial advertising and claims it's on the way to becoming one of the leading consumer brands in the country.
Ricky Gervais returns with David Brent for YouTube's Comedy Week
Ricky Gervais returns with David Brent for YouTube's Comedy Week
by Gordon MacMillan
14 May 2013, 09:20AM
YouTube has teamed up with Ricky Gervais to bring his David Brent character back to the screen in a new internet series called 'Learn Guitar with David Brent' as part of YouTube's Comedy Week.
Ladbrokes top marketer departs as digital team moves to Israel
Ladbrokes top marketer departs as digital team moves to Israel
by Matthew Chapman
13 May 2013, 04:40PM
Ladbrokes is parting company with its top marketer Stephen Vowles as it restructures to move its digital marketing operation to Israel.
News International to charge £2 per week for Sun+ access
News International to charge £2 per week for Sun+ access
by Arif Durrani
13 May 2013, 04:33PM
News International Group has today announced its long-awaited paywall for The Sun website will launch on 1 August and cost £2 per week.
Microsoft finds that half of Britons do nothing about online privacy
Microsoft finds that half of Britons do nothing about online privacy
by Maisie McCabe
14 May 2013, 09:37AM
Research for Microsoft's first ad campaign to raise awareness about online privacy found that although 84% of people are concerned about it almost 50% are doing nothing about it.
Promotion: Tablets: Redefining Consumer Experience

Over half of the UK use two devices to connect - 30% are using three or more to get online. How do you maximise this? Find out in our webcast
 
Also in the news
Newspaper ABCs: Strong April for British newsstands
by Arif Durrani, 13 May 2013, 02:00PM
Ocado 'playing with fire' after Morrisons talks
by Matthew Chapman, 13 May 2013, 12:35PM
Lansons Communications wins Stobart Group City brief
by Alec Mattinson, 14 May 2013, 08:01AM
Rising utility bills the leading worry for UK consumers
by John Reynolds, 13 May 2013, 12:45PM
LMFM challenges bakers to be Brave on World Baking Day
by Jeremy Lee, 13 May 2013, 11:45AM
Opinion
Wanted: hungry start-ups prepared to take a bullet
Wanted: hungry start-ups prepared to take a bullet
by Danny Rogers
09 May 2013, 08:00AM
Adland is nothing if not enterprising. We see another shop opening its doors this week in the shape of Lucky Generals. This comes hard on the heels of Hello People and in the recent wake of Joint, Now, The Corner etc.
The best a brand can get? Well, Grey's having a go
The best a brand can get? Well, Grey's having a go
by Jeremy Lee
09 May 2013, 08:00AM
Another week passes and another feather makes an appearance on Grey London's plumed titfer. Gillette's worldwide advertising business was shifted out of BBDO and into the Grey network after a pitch played out on a global stage.
A view from the top
A view from the top
by Laura Desmond
09 May 2013, 08:00AM
Overseeing a global network of more than 7,700 employees, operating in 132 offices around the world, makes travel a large component of my job. I am often in airport lounges more than my own kitchen, but travelling has always been a personal passion.
A view from the bottom
A view from the bottom
by Emma Lodge
09 May 2013, 08:00AM
A warning for those plotting a digital shopping spree
A warning for those plotting a digital shopping spree
by Ian Darby
02 May 2013, 08:00AM
LBi London's office was transformed last week into a mini conference suite populated by sharp-elbowed suits. Publicis Groupe was showing off its recent acquisition of Shoreditch geek chic by using its Brick Lane basement as a venue for an investor da...
The New Breed of Sports Rights Holder
The New Breed of Sports Rights Holder
by Josh Robinson
02 May 2013, 05:05PM
As Reid Hoffman, co-founder of LinkedIn states, 'Detroits are everywhere'. He's referring to how once-great companies, like those at the heart of the motor industry, are losing their leadership positions more frequently and quickly than ever before.
Creativity training...what does it actually mean?
Creativity training...what does it actually mean?
by Jim Lusty
02 May 2013, 04:37PM
Can you train people to be more creative? Aren't some people just more creative than others?
They're big and clever, but televisions just need to have an 'iPhone' moment
They're big and clever, but televisions just need to have an 'iPhone' moment
by Russell Davies
02 May 2013, 08:00AM
I've always thought of myself as a top TV geek, always on the latest trend, a voracious absorber of new channels, programmes and technologies. I realised the other week that the reality is a little different. We'd wandered into our enormous but incom...
Intelligence
PPA's McIlheney wages war on magazine cynics
PPA's McIlheney wages war on magazine cynics
by Louise Ridley
09 May 2013, 11:00AM
The magazine trade body's chief executive argues the print versus digital debate does a disservice to today's titles.
Is Blippar TV more than a gimmick?
Is Blippar TV more than a gimmick?
by
09 May 2013, 11:07AM
Can apps such as Blippar drive revenue for TV advertisers or are they another 'red button' fad, Alasdair Reid asks.
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