| Latest news | |  | | | | | Audi supports the launch of the new 'Star Trek' film with a viral that pitches actor Zachary Quinto against original Spock actor Leonard Nimoy. | | |  | | | | | Waitrose is to replace Brit Insurance as the primary sponsor of the England cricket team, marking its first move into the sport with a three-year deal. | | |  | | | | | The Government has relaxed its partnership guidelines, making it much easier for brands such as Asda and Coca-Cola to partner with government ad campaigns such as Change4Life and Think! | | |  | | | | | Nicola Mendelsohn joins Facebook and Diageo appoints marketer Ivan Menezes as chief executive, in this week's round-up of people moves across advertising, marketing, media and PR. | | |  | | | | | Sainsbury's is pushing its own-brand range with a TV campaign to capitalise on the brand's growth and the completion of the relaunch of its core 'by Sainsbury's' range. | | |  | | | | | UKTV is to update the on-air identity of Really, its free-to-air lifestyle channel, around the positioning of 'Really Gets You', from Wednesday 15 May in a bid to expand the channel's appeal to men. | | |  | | | | | Hibu, the rebranded owner of Yellow Pages, has launched a product that it hopes will steal customers from retail giants Amazon and Tesco. | | |  | | | | | Condé Nast is closing its Easy Living print edition, despite being the only paid-for glossy magazine from a major publisher to increase its circulation in the last six months of 2012. | | | | | Promotion: Tablets: Redefining Consumer Experience | 
| Over half of the UK use two devices to connect - 30% are using three or more to get online. How do you maximise this? Find out in our webcast | | | | | | Opinion | |  | | | | | Adland is nothing if not enterprising. We see another shop opening its doors this week in the shape of Lucky Generals. This comes hard on the heels of Hello People and in the recent wake of Joint, Now, The Corner etc. | | |  | | | | | Another week passes and another feather makes an appearance on Grey London's plumed titfer. Gillette's worldwide advertising business was shifted out of BBDO and into the Grey network after a pitch played out on a global stage. | | |  | | | | | Overseeing a global network of more than 7,700 employees, operating in 132 offices around the world, makes travel a large component of my job. I am often in airport lounges more than my own kitchen, but travelling has always been a personal passion. | | | | |  | | | | | LBi London's office was transformed last week into a mini conference suite populated by sharp-elbowed suits. Publicis Groupe was showing off its recent acquisition of Shoreditch geek chic by using its Brick Lane basement as a venue for an investor da... | | |  | | | | | As Reid Hoffman, co-founder of LinkedIn states, 'Detroits are everywhere'. He's referring to how once-great companies, like those at the heart of the motor industry, are losing their leadership positions more frequently and quickly than ever before. | | |  | | | | | Can you train people to be more creative? Aren't some people just more creative than others? | | |  | | | | | I've always thought of myself as a top TV geek, always on the latest trend, a voracious absorber of new channels, programmes and technologies. I realised the other week that the reality is a little different. We'd wandered into our enormous but incom... | | | | | Intelligence | |  | | | | | The magazine trade body's chief executive argues the print versus digital debate does a disservice to today's titles. | | |  | | | | | Can apps such as Blippar drive revenue for TV advertisers or are they another 'red button' fad, Alasdair Reid asks. | | | | | | | Latest jobs | | | CRM Insight Manager | | Recruiter GoodEgg Digital | | Salary £70,000 - £80,000 + excellent benefits | | Location West London | | | | | Marketing Manager | | Recruiter GoodEgg Digital | | Salary £45-55k + Excellent Benefits | | Location City of London | | |  | | |
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