Media PM - Easy Living, Dyson, BT Sport, C4, ITN, Blippar

Having trouble viewing this? View in web browser View text-only version     Latest News Condé Nast scraps Easy Living magazine after eight years Louise Ridley, 09 May 2013 Condé Nast's is closing its Easy Living print edition, despite being the...    Dyson hands £120m global media to Mindshare Maisie McCabe, 09 May 2013 Dyson, the British technology company behind the bag-less vacuum cleaners, has appointed...    BT and Gareth Bale tackle Sky Sports in TV spot John Reynolds, 09 May 2013 BT is launching a major ad campaign featuring footballer Gareth Bale to...    Arif Durrani: C4 heralds joined-up approach to BT Sport Arif Durrani, 09 May 2013 Channel 4 scored an important goal last week by landing the three-year...    Inside...ITN Productions 09 May 2013 As well as specialising in global news, ITN is now creating advertising...    Is Blippar TV more than a gimmick? 09 May 2013 Can apps such as Blippar drive revenue for TV advertisers or are...    PPA's McIlheney wages war on magazine cynics Louise Ridley, 09 May 2013 The magazine trade body's chief executive argues the print versus digital debate...      Also in the News Frampton takes control at Havas Arif Durrani, 09 May 2013 Radio renaissance 09 May 2013 Mercedes plots Euro media review Louise Ridley, 09 May 2013 Tim Allan claims PM failed to define Big Society message Maisie McCabe, 09 May 2013     Blogs Google Glasses or iWatch? Which one?s better? There?s only one way to find out?. Sue Unerman In a meeting with our digital heads last week speculation was rife on this issue. It boils down I think... Does media planning need a work out to reach increasingly elusive consumers? Sophie Burke We all know the media landscape is changing. The print trees are parting to allow the digital river to flow.... The Most Important Media Deal of the Year? David Brennan I've been quite taken aback by the relatively reticent response of the media industry to what may turn out to... The marketing spring is nigh and is running on digital Sue Unerman Spring seems finally to have arrived. There's blossom everywhere as I write (I am aware it could be snowing again... The new frontiers of video optimisation Dominic Guba The distribution of video content is fragmenting at an exponential rate. Cheaper laptops, massive tablet growth, the proliferation of smartphones... Never mind big data, what we need in media are data that speak the same language. Sue Unerman Media research may be improving in accuracy in silos but overall we are building the Tower of Babel.  ... It?s time for video to step out on its own James Grant According to folklore Henry Ford once said, "If I had asked my customers what they wanted they would have said... Display Inventory Discovery: The Future is Now Adit Abhyankar As the digital marketing industry has matured, it has been influenced by a combination of factors. These include: technology innovation,...     Sales Manager, Travelzoo (Europe) Ltd £30-£50k basic depending on experience, Holborn, London Classified Sales Executive - National Newspaper, Formula Won £22k - OTE £30k plus bens, London DRTV Media Buyer, Elevator Recruitment Ltd £30k OTE (Year 1) + excellent benefits, Central London Business Development Executive, FC Business Intelligence 22k - 27k depending on experience plus uncapped commission, Shoreditch Research and Insights Executive, News International Basic salary plus benefits, Wapping, London       To Guarantee delivery, add us to your address book. ( How? ) Manage my bulletins Send to a friend Unsubscribe to this bulletin   Home     News     About Us     Contact Us     Advertising     My Media Week     Log in       Advertising     Marketing     Media     Sales Promotion     Market Research     Digital     Public Relations     Design     Events     Direct Marketing   © Haymarket Media Group Ltd.