Tuesday, 28 May 2013

Breaking news from Brand Republic - YouTube, News Corp, alcohol ad rules, 3 Great Ads Elizabeth Fagan had nothing to do with

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Latest news

YouTube slammed for 'cashing in' on extremist videos
YouTube slammed for 'cashing in' on extremist videos
by Matthew Chapman
28 May 2013, 09:41AM
Google has been accused of "cashing in" on ads that appear alongside extremist videos hosted on YouTube.
News Corp directors approve split
News Corp directors approve split
by Maisie McCabe
28 May 2013, 09:12AM
News Corporation's board of directors has approved the plans to separate its cable and broadcasting networks from its troubled publishing businesses, paving the way for it to take place on 28 June.
ASA and BCAP to review alcohol ad rules
ASA and BCAP to review alcohol ad rules
by Ian Darby
28 May 2013, 08:57AM
Ofcom has asked the ad regulators, the Advertising Standards Authority (ASA) and the Broadcast Committee of Advertising Practice (BCAP), to review the rules that protect children from being exposed to alcohol advertising on television.
3 Great Ads Elizabeth Fagan had nothing to do with
3 Great Ads Elizabeth Fagan had nothing to do with
by Jane Bainbridge
24 May 2013, 04:39PM
A 1960s classic ad starring Tony Hancock for eggs, Carling's humorous take on male bonding and a recent ad for Thinkbox itself are 3 great TV ads that Elizabeth Fagan, executive marketing director for Boots, admires but had nothing to do with. Her ch...
Volkswagen Beetle promotes the joy of driving
Volkswagen Beetle promotes the joy of driving
by Chloe Smith
28 May 2013, 08:32AM
Volkswagen has unveiled an ad to promote its Beetle Convertible, which has been designed to promote and bring back the joy of driving.
Vikings launches in UK today exclusive to LoveFilm
Vikings launches in UK today exclusive to LoveFilm
by Chloe Smith
24 May 2013, 04:56PM
'Vikings', the popular cable series in the US, launches exclusively on Lovefilm Instant in the UK today, the first time a major TV series has aired on the service ahead of broadcasting channels.
Promotion: Digital Integration: Connecting the Dots

Presenting a consistent brand experience across several touch points is challenging. In this free webcast hear how you can coordinate campaigns and drive value. Secure your place here
 

Also in the news

Dove faces backlash over Facebook ads
by Nicola Kemp, 24 May 2013, 01:00PM
How Coca-Cola plans to keep its fizz amid the Western world's war on sugar
by David Benady and Nicola Kemp, 28 May 2013, 09:00AM
'We never expected to be Champions League sponsor for 21 years' says Ford marketer
by John Reynolds, 24 May 2013, 12:30PM
RKCR appoints Fallon's Moon as analytics chief
by Louise Ridley, 24 May 2013, 12:18PM
MediaCo to launch real-time, interactive outdoor network CityLive
by Arif Durrani, 24 May 2013, 11:40AM
Telegraph reports 'solid' 2012 with 5% profit hike
by James Swift, 24 May 2013, 11:00AM
McCann London picked to run London Live campaign
by James Swift, 24 May 2013, 10:15AM

Opinion

Can agencies make
Can agencies make "old" media look like new media?
by Craig Mawdsley
28 May 2013, 09:00AM
I had a conversation with an account director from a digital agency a couple of weeks ago, after noticing that a relatively conventional TV ad for one of its clients had 450,000 views on YouTube.
Co-op was never Lloyds contender
Co-op was never Lloyds contender
by Anthony Hilton
28 May 2013, 08:00AM
When two or more companies are competing in an auction to buy a third business, the investment bankers and accountants will do a forensic examination of rivals' accounts in the hope of uncovering signs of weakness.
Why 'ad agencies' could be on brink of extinction
Why 'ad agencies' could be on brink of extinction
by Danny Rogers
23 May 2013, 08:00AM
This week, a CEO confided in me: "It's weird how both 'advertising' and 'PR' have become limited, old-fashioned and dirty words." And to this we could add "direct" and "billings" - all terms that have dominated the pages of this title for decades.
A view from the top
A view from the top
by David Abraham
23 May 2013, 08:00AM
I meet my colleague Dan Brooke at Horseferry Road at 9am and then cycle to Newhaven as part of our training for a charity ride to Paris next month.
A view from the bottom
A view from the bottom
by Caroline Grayson
23 May 2013, 08:00AM
Every week, the O2 account team starts with a vow to steer clear of the VCCP biscuit cupboard in favour of the fruit bowl.
On the Campaign couch
On the Campaign couch
by Jeremy Bullmore
23 May 2013, 08:00AM
Intelligence
My secret work weapon: The Moleskine notebook is a low-tech but effective way to stay on track
My secret work weapon: The Moleskine notebook is a low-tech but effective way to stay on track
by Richard Ingram, director of marketing, Peroni Nastro Azzurro, Miller Brands (UK)
28 May 2013, 07:30AM
Where do I start? Is it my BlackBerry, iPad, iPod or any other technical piece of kit? These are all great and ensure I can be contacted and communicated with at any time or location, but no, it's none of these.
My Month: Nina Bibby, Barclaycard
My Month: Nina Bibby, Barclaycard
by Nina Bibby
28 May 2013, 08:00AM
Barclaycard's global chief marketing officer believes brands must first understand their customers as individuals before they can claim to deliver truly personalised services.
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