Friday, 3 May 2013

Media AM - EDF Energy, General Electric, Havas, WAYN, TalkSport

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Media AM Bulletin
 
 
 
*   Latest News
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EDF:
EDF Energy reviews European media account
Maisie McCabe, 03 May 2013

EDF Energy, the energy company majority owned by the French state, is...

  
General Electric: AMV BBDO's work promoting GE's London 2012 sponsorship
General Electric calls global media review
Louise Ridley, 03 May 2013

General Electric (GE), the technology and finance conglomerate, is holding a global...

  
David Jones: global chief executive of Havas
Havas returns to growth in UK, despite 'sharp downturn' in Europe
Maisie McCabe, 03 May 2013

Havas, the marketing group, has reported flat revenue in the first three...

  
WAYN: has 21 million members in 193 countries
WAYN to offer sports content through CONTENTed deal
Arif Durrani, 03 May 2013

WAYN (Where Are You Now?), the travel and lifestyle social network, has...

  
TalkSport launches first internationally targeted instream ads
TalkSport launches first internationally targeted instream ads
Chloe Smith, 03 May 2013

TalkSport is launching a new advertising platform through a partnership with AdsWizz...

  
Linkedin: predicts weaker than expected revenues in Q2
LinkedIn shares drop after it issues low revenue forecast
Chloe Smith, 03 May 2013

LinkedIn shares dropped as low as $177 (£114) yesterday in after-hours trading,...

  
Beyonce: re-enters the chart after switching Pepsi for H&M
Campaign Viral Chart: Beyonce switches to H&M as Evian stays top
Ben Hall, 03 May 2013

Beyonce's ad for Pepsi slips out of this week's chart but the...

  
Media360: Decade of Achievement Awards celebrate the very best in the business
Media360 Awards: Who has been the best media agency, leader and advertiser of the decade? You decide...
Arif Durrani, 01 May 2013

As Media360 turns 10 years old, we will be celebrating the very...

  
*   Also in the News
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Goodstuff Communications ready to enter the big league
02 May 2013
Arif Durrani: Facebook's UK advisory board creates a stir
Arif Durrani, 02 May 2013
ITV hit illustrates lingering power of scheduled TV
02 May 2013
AOL continues to bet on video with Be On
02 May 2013
Is real-time marketing the future of advertising?
02 May 2013
Things we like
02 May 2013
Media business rankings
02 May 2013
 
 
Blogs
The marketing spring is nigh and is running on digital
Sue Unerman

Spring seems finally to have arrived. There's blossom everywhere as I write (I am aware it could be snowing again...

The new frontiers of video optimisation
Dominic Guba

The distribution of video content is fragmenting at an exponential rate. Cheaper laptops, massive tablet growth, the proliferation of smartphones...

Never mind big data, what we need in media are data that speak the same language.
Sue Unerman

Media research may be improving in accuracy in silos but overall we are building the Tower of Babel.  ...

It?s time for video to step out on its own
James Grant

According to folklore Henry Ford once said, "If I had asked my customers what they wanted they would have said...

Display Inventory Discovery: The Future is Now
Adit Abhyankar

As the digital marketing industry has matured, it has been influenced by a combination of factors. These include: technology innovation,...

Paper or screen? It shouldn?t matter, but?
Vanessa Clifford

We're in a time of much discussion about platforms; the growth of online, the proliferation of tablets, this year being...

The Inevitable Union of Mobile and Outdoor
Chris Forrester

The impact of digital and social media on advertising has never been greater. Digital has touched every aspect of...

Representing the consumer truth
Sue Unerman

A year ago my co-author Jonathan Salem Baskin told Economist Summit delegates that the job of marketing was to represent...

 
 
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