Thursday, 9 May 2013

Breaking news from Brand Republic - Coca-Cola, Mercedes, UK adspend, Havas, Tata

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Latest news
Coca-Cola vows to end all advertising to children
Coca-Cola vows to end all advertising to children
by John Reynolds
09 May 2013, 09:18AM
Coca-Cola is to expand calorie labelling to the front of all packs and has pledged not to advertise to children under 12-years-old, as it seeks to take the offensive against criticism that it is a contributing to global obesity problems.
Mercedes plots Euro media review
Mercedes plots Euro media review
by Louise Ridley
09 May 2013, 08:00AM
Mercedes-Benz is preparing to review its European media business, currently held by Group M agencies.
UK adspend recovers to 2007 levels
UK adspend recovers to 2007 levels
by Louise Ridley
09 May 2013, 08:00AM
UK adspend topped £17 billion last year for the first time since the start of the downturn, according to the Advertising Association and Warc's quarterly Expenditure Report.
Frampton takes control at Havas
Frampton takes control at Havas
by Arif Durrani
09 May 2013, 08:00AM
Paul Frampton is to become the chief executive of Havas Media UK and Pedro Avery the chief executive of Arena Media, as part of an ongoing restructure at Havas Media Group, according to sources.
Tetley-owner Tata calls ad review
Tetley-owner Tata calls ad review
by James Swift
08 May 2013, 12:04PM
Tata Global Beverages, which owns Tetley and other tea brands, is putting its creative account up for review as part of its drive to improve marketing effectiveness and efficiency.
Morrisons hails effective More Of What Matters push
Morrisons hails effective More Of What Matters push
by Matthew Chapman
09 May 2013, 09:38AM
Morrisons claims its 'More Of What Matters' ad campaign has succeeded in teaching customers about its unique approach to sourcing meat and has helped it capitalise on the horsemeat scandal.
Promotion: Tablets: Redefining Consumer Experience

Over half of the UK use two devices to connect - 30% are using three or more to get online. How do you maximise this? Find out in our webcast
 
Also in the news
Milligan's legacy will endure, BSkyB's chief executive says
by Jeremy Lee, 09 May 2013, 08:00AM
PPA's McIlheney wages war on magazine cynics
by Louise Ridley, 09 May 2013, 08:00AM
Channel 4's BT Sport deal promises opportunities beyond the standard spot
by Arif Durrani, 09 May 2013, 08:00AM
Slendertone talks to creative shops
by Ian Darby, 09 May 2013, 08:00AM
Ferrero embarks on global media review
by Maisie McCabe, 09 May 2013, 08:00AM
UKIP plans to step up comms following local election gains
by Daniel Farey-Jones and John Owens, 09 May 2013, 09:00AM
Opinion
Wanted: hungry start-ups prepared to take a bullet
Wanted: hungry start-ups prepared to take a bullet
by Danny Rogers
09 May 2013, 08:00AM
Adland is nothing if not enterprising. We see another shop opening its doors this week in the shape of Lucky Generals. This comes hard on the heels of Hello People and in the recent wake of Joint, Now, The Corner etc.
The best a brand can get? Well, Grey's having a go
The best a brand can get? Well, Grey's having a go
by Jeremy Lee
09 May 2013, 08:00AM
Another week passes and another feather makes an appearance on Grey London's plumed titfer. Gillette's worldwide advertising business was shifted out of BBDO and into the Grey network after a pitch played out on a global stage.
A view from the top
A view from the top
by Laura Desmond
09 May 2013, 08:00AM
Overseeing a global network of more than 7,700 employees, operating in 132 offices around the world, makes travel a large component of my job. I am often in airport lounges more than my own kitchen, but travelling has always been a personal passion.
A view from the bottom
A view from the bottom
by Emma Lodge
09 May 2013, 08:00AM
A warning for those plotting a digital shopping spree
A warning for those plotting a digital shopping spree
by Ian Darby
02 May 2013, 08:00AM
LBi London's office was transformed last week into a mini conference suite populated by sharp-elbowed suits. Publicis Groupe was showing off its recent acquisition of Shoreditch geek chic by using its Brick Lane basement as a venue for an investor da...
The New Breed of Sports Rights Holder
The New Breed of Sports Rights Holder
by Josh Robinson
02 May 2013, 05:05PM
As Reid Hoffman, co-founder of LinkedIn states, 'Detroits are everywhere'. He's referring to how once-great companies, like those at the heart of the motor industry, are losing their leadership positions more frequently and quickly than ever before.
Creativity training...what does it actually mean?
Creativity training...what does it actually mean?
by Jim Lusty
02 May 2013, 04:37PM
Can you train people to be more creative? Aren't some people just more creative than others?
They're big and clever, but televisions just need to have an 'iPhone' moment
They're big and clever, but televisions just need to have an 'iPhone' moment
by Russell Davies
02 May 2013, 08:00AM
I've always thought of myself as a top TV geek, always on the latest trend, a voracious absorber of new channels, programmes and technologies. I realised the other week that the reality is a little different. We'd wandered into our enormous but incom...
Intelligence
OLED television
OLED television
by
09 May 2013, 08:00AM
If you've got a thing for curvy models, the latest TV technology coming out of Korea is for you. By Ian Darby.
No 63: Neutralia's nipple
No 63: Neutralia's nipple
by
09 May 2013, 08:00AM
A commercial for a shower gel got a lot of people into quite a lather when it was aired 19 years ago. And the reason for the fuss? It was the first ad on UK television to feature a woman s nipple. Even though the film, by Publicis-FCB Paris for Neu...
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