Friday 10 May 2013

Campaign Daily Fix - Government, C&A, Campaign Viral Chart, National Express, UKTV, Fairfx.com, DLKW Lowe, Dyson

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Latest News
Government relaxes brand partner campaign rules
by Louise Ridley,
10 May 2013, 09:09AM
Government relaxes brand partner campaign rules
The Government has relaxed its partnership guidelines, making it much easier for brands such as Asda and Coca-Cola to partner with government ad campaigns such as Change4Life and Think!
C&A appoints Razorfish to European digital account
by Sara Kimberley,
10 May 2013, 10:53AM
C&A appoints Razorfish to European digital account
C&A, the clothing retailer, has appointed Razorfish London to handle its digital account across Europe.
Campaign Viral Chart: Spock vs Spock in Audi challenge
by Sarah Johnson,
10 May 2013, 09:27AM
Campaign Viral Chart: Spock vs Spock in Audi challenge
Audi supports the launch of the new 'Star Trek' film with a viral that pitches actor Zachary Quinto against original Spock actor Leonard Nimoy.
National Express hires Isobel for summer campaign
by Ian Darby,
10 May 2013, 11:33AM
National Express hires Isobel for summer campaign
National Express has appointed Isobel to handle a summer advertising campaign, after a four-way pitch handled by AAR.
UKTV widens Really's appeal to men
by Maisie McCabe,
10 May 2013, 09:44AM
UKTV widens Really's appeal to men
UKTV is to update the on-air identity of Really, its free-to-air lifestyle channel, around the positioning of 'Really Gets You', from Wednesday 15 May in a bid to expand the channel's appeal to men.
Foreign exchange Fairfx.com selects MBA and PHD
by Ian Darby,
10 May 2013, 10:12AM
Foreign exchange Fairfx.com selects MBA and PHD
Fairfx.com, the online foreign exchange service, has appointed MBA and PHD to handle its creative and media accounts as it seeks to compete with rivals like Travelex.
DLKW Lowe hires Yossi Goldsmith to lead marketing
by Jeremy Lee,
10 May 2013, 11:40AM
DLKW Lowe hires Yossi Goldsmith to lead marketing
DLKW Lowe has hired Ingenuity's Yossi Goldsmith as its first marketing director.
Dyson hands £120m global media to Mindshare
by Maisie McCabe,
09 May 2013, 03:24PM
Dyson hands £120m global media to Mindshare
Dyson, the British technology company behind the bag-less vacuum cleaners, has appointed Mindshare to its £120m global media account after a competitive pitch.
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Latest Work
Puma Fragrances "dance dictionary" by Grey London
10 May 2013, 10:46AM
Puma Fragrances
Beats by Dr Dre "Nicki Minaj and the Pink Pill" by R/GA London
10 May 2013, 09:15AM
Beats by Dr Dre
Sainsbury's "by Sainsbury's" by Abbott Mead Vickers BBDO
10 May 2013, 08:00AM
Sainsbury's
Harrison's Fund "I wish my son had cancer" by AIS London
09 May 2013, 09:27AM
Harrison's Fund
Sony Mobile "Xperia Z v the Northern Lights" by LBi
09 May 2013, 08:00AM
Sony Mobile
Also in the News
Marc Mendoza to take chairman role at Havas Media
by Arif Durrani, 10 May 2013, 11:46AM
Users spending little time on Google+
by Gordon MacMillan, 10 May 2013, 10:27AM
Sainsbury's capitalises on own-brand growth with TV push
by Matthew Chapman, 10 May 2013, 09:54AM
Condé Nast scraps Easy Living magazine after eight years
by Louise Ridley, 09 May 2013, 02:58PM
Blogs
Jeremy Lee A personal tribute to Nick Milligan
Jeremy Lee, 08 May 2013, 12:05PM
Andy Nairn Thank you from No Man’s Land
Andy Nairn, 08 May 2013, 7:05AM
Dave Trott TROUBLE & STRIFE
Dave Trott, 07 May 2013, 7:05AM
Andy Nairn Why advertising needs more characters
Andy Nairn, 01 May 2013, 6:05AM
Dave Trott FALSE ECONOMICS
Dave Trott, 30 April 2013, 7:04AM
Steve Henry The inefficiencies of efficiency
Steve Henry, 29 April 2013, 7:04AM
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