Wednesday, 8 May 2013

Breaking news from Brand Republic - Tom Mockridge, Nicola Mendelsohn, McDonald's, Barclaycard, Kerry Katona

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Latest news
Liberty Global hires Tom Mockridge to run Virgin Media
Liberty Global hires Tom Mockridge to run Virgin Media
by Maisie McCabe
08 May 2013, 09:47AM
Liberty Global has appointed Tom Mockridge, the former chief executive of News International, as the chief executive of Virgin Media, ahead of its proposed £15bn acquisition of the company.
Nicola Mendelsohn appointed VP EMEA for Facebook
Nicola Mendelsohn appointed VP EMEA for Facebook
by Louise Ridley
07 May 2013, 05:58PM
Nicola Mendelsohn, the executive chairman of Karmarama, has been appointed vice-president of Facebook across Europe, Central and Eastern Europe, the Middle East, Africa and Russia, replacing Joanna Shields.
McDonald's reaches out to Cleveland kidnap hero
McDonald's reaches out to Cleveland kidnap hero
by Gordon MacMillan
08 May 2013, 09:36AM
Burger chain McDonald's found itself thrust into the midst of the dramatic rescue of three kidnapped women in Cleveland, Ohio, yesterday.
Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service
Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service
by Alex Brownsell
08 May 2013, 09:16AM
Barclaycard is aiming to attract consumers suffering "offer fatigue" from daily deals providers such as Groupon and Wowcher, with the launch of its "genuinely tailored" new deals brand, Bespoke Offers.
Payday loan ad banned for focusing on Kerry Katona's financial troubles
Payday loan ad banned for focusing on Kerry Katona's financial troubles
by Matthew Chapman
08 May 2013, 09:17AM
Cash Lady, the payday loans firm, has been reprimanded by the ad watchdog for using Kerry Katona's financial difficulties to encourage people to borrow money.
Paddy Power in wholesale rethink of corporate brand
Paddy Power in wholesale rethink of corporate brand
by Alec Mattinson
08 May 2013, 09:00AM
Paddy Power has launched a wide-ranging review of its UK comms operation as it seeks to boost its voice in corporate Britain.
Famous storytellers to speak at SapientNitro event
Famous storytellers to speak at SapientNitro event
by Ian Darby
08 May 2013, 08:55AM
SapientNitro has secured presenters including director James Cameron, designer Vivienne Westwood and chef Heston Blumenthal for its third annual Ideas Exchange event.
Promotion: Tablets: Redefining Consumer Experience

Over half of the UK use two devices to connect - 30% are using three or more to get online. How do you maximise this? Find out in our webcast
 
Also in the news
Lockerbie disaster comms handler Alan McGuinness dies age 64
by Iain G Fleming, 07 May 2013, 05:30PM
WeightWatchers food range back on TV after six-year hiatus
by John Reynolds, 07 May 2013, 12:50PM
M&C Saatchi hires Antonia Harrison for international expansion
by Sara Kimberley, 07 May 2013, 12:03PM
UK comedy talent joins YouTube's first comedy week
by Chloe Smith, 07 May 2013, 12:02PM
Facebook UK advisory board likely to help trial video ads
by Arif Durrani, 07 May 2013, 12:21PM
Carlsberg adds McCann Erickson to creative roster
by James Swift, 07 May 2013, 12:12PM
Opinion
A warning for those plotting a digital shopping spree
A warning for those plotting a digital shopping spree
by Ian Darby
02 May 2013, 08:00AM
LBi London's office was transformed last week into a mini conference suite populated by sharp-elbowed suits. Publicis Groupe was showing off its recent acquisition of Shoreditch geek chic by using its Brick Lane basement as a venue for an investor da...
The New Breed of Sports Rights Holder
The New Breed of Sports Rights Holder
by Josh Robinson
02 May 2013, 05:05PM
As Reid Hoffman, co-founder of LinkedIn states, 'Detroits are everywhere'. He's referring to how once-great companies, like those at the heart of the motor industry, are losing their leadership positions more frequently and quickly than ever before.
Creativity training...what does it actually mean?
Creativity training...what does it actually mean?
by Jim Lusty
02 May 2013, 04:37PM
Can you train people to be more creative? Aren't some people just more creative than others?
They're big and clever, but televisions just need to have an 'iPhone' moment
They're big and clever, but televisions just need to have an 'iPhone' moment
by Russell Davies
02 May 2013, 08:00AM
I've always thought of myself as a top TV geek, always on the latest trend, a voracious absorber of new channels, programmes and technologies. I realised the other week that the reality is a little different. We'd wandered into our enormous but incom...
Carping about Sorrell's pay is missing the point
Carping about Sorrell's pay is missing the point
by Danny Rogers
02 May 2013, 08:00AM
The amount that other people get paid is inherently intriguing to those of us who work for a living, driven by a sense of self-value and justice. But since the credit crunch, the conversation around executive pay has gained an extra edge.
If we want to have great ideas, it's time we started talking about depression
If we want to have great ideas, it's time we started talking about depression
by Nicola Carter
07 May 2013, 08:56AM
Last month we had Depression Awareness Week, a week that couldn't be more relevant to the Advertising and Creative Industries.
A view from the top
A view from the top
by David Sable
02 May 2013, 08:00AM
Landed in Dakar, Senegal. Not on agency business, though I have made countless other trips to Africa to see our clients and offices.
A view from the bottom
A view from the bottom
by Dimitrios Karavasilis
02 May 2013, 08:00AM
In 2011, back home in Athens, I sold my car to fund my mission to get a career in the UK ad industry.
Intelligence
'Farewell, mon brave'
'Farewell, mon brave'
by
03 May 2013, 08:00AM
Chris Cowpe, the former joint chief executive of BMP DDB, died last week. Colleagues and friends pay tribute to a selfless man who was passionate about making things better.
Is real-time marketing the future of advertising?
Is real-time marketing the future of advertising?
by
02 May 2013, 10:00AM
The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif Durrani.
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