| When businesses social media campaigns go wrong | | 07 June 2013, 11:38AM |  When you own a huge company or global organisation, it's expected that you might know a thing or two about social media and how to further your company's overall brand awareness online. Many companies execute this well and know exactly how to further promote their products and services but there's always one, well a good few, that manage to get it wrong and turn their social media campaigns literally upside down!
| | | | Facebook outlines plan to simplify ad formats | | 07 June 2013, 9:19AM |  Facebook is to slash the number of different ad formats from 27 to fewer than half that, in response to feedback from advertisers.
It hopes that the changes, which are being rolled in starting in this month and throughout the summer and autumn, will make it easier for advertisers to test which creative works best, and to optimise campaigns across desktop and mobile.
| | | | Daft Punk vs David Bowie - The battle of the social teaser campaigns | | 07 June 2013, 8:56AM |  This year has been the year of the comeback. David Bowie, with no advance buzz, uploaded his new single on 6 January, causing an instant Twitter storm. In an age of slow-tease marketing campaigns, he took everyone by surprise, especially when many thought he was at death's door. Bowie simultaneously announced a new album. The striking sleeve design even inspired its own internet meme, with people co-opting the white square over everything. And he was behind the best press ad I've seen this year. Four pillars of dense white text, the lyrics to his new album, set on black. No logo. No clear signposting. It was pure bravado. Pure Bowie.
| | | | The Experience Economy and technology: what it means for the in-store experience | | 07 June 2013, 6:45AM |  Whether it's the smell of freshly baked bread in the local supermarket or plush fitting rooms in a luxury boutique, the in-store experience has always been an essential part of the retail customer journey. Perhaps more than any other sector, the retail industry understands the value of an experience. They know that they don't just trade in products, but also in memorable experiences.
| | | | Using Twitter and outdoor in tandem | | 06 June 2013, 12:30PM |  The growth of mobile has been monumental and for many people has become the main route onto the internet rather than the desktop PC. With the continual rise of mobility we are starting to see how Twitter and Out of Home advertising could come together as perfect bedfellows.
| | | | Channel 4 reconstructs D-Day on Twitter | | 06 June 2013, 12:20PM |  On the the 69th anniversary of D-Day, Channel 4 has created a real time reconstruction of the events. Using the @DDay7 account, updates are being posted as to what was happening on Sword, Juno, Omaha, Gold and Silver beaches.
| | | | Mobile: don't succumb to the lure of the shiny | | 06 June 2013, 6:30AM |  Here's a question: why do so many brands feel the need to offer the new, shiny digital marketing thing, especially in mobile, seemingly just because they can?
Considering the growth of mobile marketing over the last 12 years, I've seen some brands use it successfully and strategically while others have ploughed money into a pointless pursuit of a project - often an app using augmented reality, or a badly designed game - that appears to have been devised solely to impress the chairman.
| | | | Thinking small again | | 05 June 2013, 11:09AM |  Do you know what Cowbird, Stylitics and Ravelry have in common?
The answer is they are all highly interest-centric social networks, and the chances are you've heard of them! Cowbird.com is a community of passionate story-tellers, Stylitics.com is a network for sharing and discovering fashion items and Ravelry.com is a network of people who are into...knitting.
| | | | Convert customers by cutting cookies and tags | | 05 June 2013, 10:12AM |  This morning was a fairly typical start for our busy family. While preparing to take my son to school, getting myself ready for work and quickly tidying the house, I was also trying to quickly purchase a costume online for an upcoming school festival. I found the perfect item to buy, but the widget I needed to click to add the item to my cart was slow to load. Frustrated I left the page and decided to search for the item somewhere else. I was going to miss my train, so I left the house and dashed into a costume store on the way to the office.
| | | | Part 2: Blade Runner - in a digital age (The not so secret life of an e-commerce entrepreneur) | | 05 June 2013, 9:17AM |  I am about to start a new business venture, or to be more precise, I am going to re-launch a niche branded product, that I first put my heart and soul into in the 90s. Way back then I designed, commissioned the manufacture of, packaged, promoted and then sold this 'niche product' reasonably successfully in a number of retail stores and via mail order. All of this was done on a shoestring. This time around however I'm hoping for and expecting a better commercial result. The BIG difference between 'the first time' and 'now' is the advent of globalisation and digital marketing - and specifically e-commerce.
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