Tuesday, 3 August 2010

Breaking news from Brand Republic - Adam Crozier, ITV, Green & Black's, Npower, Irish Food Board, Future UK, BT

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Crozier outlines five year plan
Crozier outlines five year plan
by Maisie McCabe
03 August 2010, 08:38AM
ITV chief executive Adam Crozier has outlined his five year plan for the business detailing the changes necessary to transform the broadcaster that he said previous management teams had failed to deliver.
ITV ad revenue surges as broadcaster prepares pay-HD offer
ITV ad revenue surges as broadcaster prepares pay-HD offer
by Daniel Farey-Jones
03 August 2010, 07:55AM
ITV has revealed its first half advertising revenues rose 18% to £728m and it is to launch paid-for HD versions of ITV2, ITV3 and ITV4 on Sky in the autumn.
Green & Black's in strategy revamp as top marketer exits
Green & Black's in strategy revamp as top marketer exits
by Alex Brownsell
03 August 2010, 08:00AM
Green & Black's is rolling out a fresh marketing strategy to 'aggressively' drive growth and has started a search for an agency to handle the initiative.
Npower backs Football League tie-up
Npower backs Football League tie-up
by Alex Brownsell
03 August 2010, 08:00AM
Npower is launching a marketing blitz to promote its first season as sponsor of the Football League, which kicks off this weekend.
Irish Food Board aims to reassure UK consumers
Irish Food Board aims to reassure UK consumers
by Jennifer Whitehead
03 August 2010, 08:00AM
The body responsible for promoting Irish food is rolling out a digital strategy intended to reassure UK shoppers about the quality of the country's beef.
Future UK revenues up 3% as group reports 'postive trends'
Future UK revenues up 3% as group reports 'postive trends'
by Katherine Levy
03 August 2010, 09:30AM
Future's UK revenues have risen 3% in the three months to 30 June, with a 2% increase in its global revenues.
BT to step up 2012 activity
BT to step up 2012 activity
by Jennifer Whitehead
03 August 2010, 08:00AM
BT is gearing up for the next phase of its Olympic sponsorship activity, with two years left until the London Games begin.

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Also in the news
O2 consolidates £100m media into ZenithOptimedia
by Sara Kimberley, 02 August 2010, 12:50PM
Virgin Media in regulatory challenge to Project Canvas
by Daniel Farey-Jones, 03 August 2010, 12:01AM
MTV Networks unveils event brand MTV Crashes...
by Maisie McCabe, 02 August 2010, 04:05PM
Carphone Warehouse launches mobile music venture
by Sarah Shearman, 02 August 2010, 03:48PM
French Connection activates online customer reviews
by Sara Kimberley, 02 August 2010, 03:06PM
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