Breaking news from Brand Republic - ITV, Heinz, Milkybar, ALF, Publicis, Lady Gaga

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news ITV to reveal pay-TV strategy by Maisie McCabe 02 August 2010, 09:35AM ITV is expected to announce plans to reduce its dependency on advertising and go after new revenue streams when it reveals its interim results tomorrow morning. Heinz to back plastic jar with £3m marketing spend by Jennifer Whitehead 02 August 2010, 09:50AM Heinz is to sell its famous baked beans in a resealable plastic bottle that can be kept in the fridge, which it will back with a £3m through-the-line campaign including TV advertising. Nestlé invites fans to be part of new Milkybar campaign by John Reynolds 02 August 2010, 12:01AM Nestlé is promoting its new variant, Milkybar Raisin & Biscuit, by offering adults the chance to participate in an ad campaign by impersonating the Milkybar kid. ALF launches online-only service by Katherine Levy 02 August 2010, 09:36AM ALF, the monthly guide for agencies and advertisers, is dropping its print edition after the August issue, out today (2 August), and replacing it with an online-only service called ALF connect. Publicis Groupe acquires Brazilian digital agency AG2 by Sara Kimberley 02 August 2010, 09:10AM Publicis Groupe has acquired Brazilian digital agency AG2, which will lead to the network's digital arm in the region Publicis Modem being renamed. Lady Gaga hands boost to UK PR independent by Staff 02 August 2010, 08:45AM Lady Gaga is shifting her PR account out from in-house at her Universal-owned label Polydor to UK independent the Darling Department. Media industry most difficult profession for ethnic minorities to break into by Kate Magee 02 August 2010, 08:00AM The media industry (PR and journalism) is viewed as the most difficult profession for ethnic minority candidates to find a job, according to a survey by diversity charity Race for Opportunity. Intelligence Agency and brand leagues, pitch activity, company results, market forecast and more Visit intelligence   Also in the news Channel 4 Sales to restructure by Maisie McCabe, 30 July 2010, 12:00PM Waitrose invests in mobile presence by Katherine Levy, 30 July 2010, 03:48PM Behind the Rebrand: Virgin Atlantic by Nicola Clark, 30 July 2010, 02:16PM Media Bitch's Diary 30 July by Harriet Dennys, 30 July 2010, 01:09PM IPC creates digital programme director role by Katherine Levy, 30 July 2010, 11:45AM JCDecaux UK revenue rises 13.5% in first half by Maisie McCabe, 30 July 2010, 11:55AM Former UM leader Perry becomes C4 head of airtime sales by Maisie McCabe, 30 July 2010, 12:15PM Think BR The latest comment from our columnists and leading industry figures Visit Think BR From the blogs Have You Got A Screw Loose? Rachel Brushfield Mon, 02 Aug 2010 05:48:00 GMT Tourism is the catalyst for Vietnam's resurgence Chris J Reed Mon, 02 Aug 2010 04:46:00 GMT The new multilingual web - vox pops from the 'man on the tweet' Christian Arno Fri, 30 Jul 2010 15:52:00 GMT The best KPIs to use in your call centre Chris Hancock, MD, GasboxDMG Fri, 30 Jul 2010 15:07:00 GMT Paid Search & Social Media - A match made in online heaven? Rob Pierre, Managing Director, Jellyfish Fri, 30 Jul 2010 12:42:00 GMT Latest jobs Senior European Email Marketing Manager Recruiter Amazon EU Sarl Salary Undisclosed - negotiable Location Luxembourg Creative Services Account Manager Recruiter Comic Relief Salary £32,244 - £37,786 Location London Senior Display Executive - Fantastic Digital Agency! Recruiter Propel Salary £22000-£22000 Location North West London New Business Manager Recruiter Direct Recruitment Salary £45000 - £50000 Location Planning Director Recruiter Dynamic New Alliances Salary £80K - £130K depending on exp. Location Account Manager Recruiter The Blueprint Salary £26000-£30000 Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders