Wednesday, 4 August 2010

Breaking news from Brand Republic - P&G, Reebok, Marie Stopes, BT, Egg, Bet365, SMG, BR Video

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P&G blames marketing costs for Q4 profit drop
P&G blames marketing costs for Q4 profit drop
by Mark Banham
04 August 2010, 08:48AM
The world's largest advertiser, Procter & Gamble, has reported a 12% drop in profit during the fourth quarter, after increasing its global advertising spend by more than $1bn (£627m) in the past year, to $8.6bn (£5.4bn).
Reebok reveals naked Kelly Brook for outdoor campaign
Reebok reveals naked Kelly Brook for outdoor campaign
by Sara Kimberley
04 August 2010, 09:14AM
Reebok is unveiling a large outdoor campaign at Battersea Power Station that will feature its brand ambassador Kelly Brook wearing nothing but a pair of trainers.
Abortion advice ad escapes ASA censure
Abortion advice ad escapes ASA censure
by Mark Banham
04 August 2010, 08:00AM
A controversial ad for Marie Stopes International, the health advisory organisation that offers abortion advice, among other services, has escaped a ban from the Advertising Standards Authority despite receiving 1,054 complaints.
BT rapped for instant broadband claim
BT rapped for instant broadband claim
by Jennifer Whitehead
04 August 2010, 09:05AM
BT can no longer claim it offers "instant" internet access after a number of complaints led to a ban on a press ad for its fibre optic broadband.
Egg banking brand set for sale again
Egg banking brand set for sale again
by Jennifer Whitehead
04 August 2010, 09:41AM
The Egg banking brand is up for sale, with owner Citigroup looking to offload it after only three years.
Bet365's 'free £200 bet' ad lands it in hot water
Bet365's 'free £200 bet' ad lands it in hot water
by Jennifer Whitehead
04 August 2010, 12:01AM
Bet365 has been told that it must ensure any online ads offering free bets are only one click away from the terms and conditions of the offer, after a complaint about one of its campaigns.
Clarke appointed head of Starcom MediaVest Group Sports
Clarke appointed head of Starcom MediaVest Group Sports
by Katherine Levy
04 August 2010, 09:30AM
Starcom MediaVest Group Sports, the sports marketing division of SMG, has named Robin Clarke as its new director.
BR Video: Public positive about Five but unsure of Desmond
BR Video: Public positive about Five but unsure of Desmond
by Daniel Farey-Jones
04 August 2010, 09:40AM
After Five's recent acquisition by Richard Desmond we asked people what they liked about the channel and whether Desmond buying it was a good thing.

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Also in the news
Crozier explains why ITV passed on Five deal
by Maisie McCabe, 03 August 2010, 03:31PM
Think BR: ITV has a window of opportunity it must make pay
by Martin Bowley, 03 August 2010, 01:26PM
COI to cut 40% of staff as marketing freeze hits
by Daniel Farey-Jones, 03 August 2010, 10:30AM
Adidas targets sports enthusiasts with training app
by Daniel Farey-Jones, 03 August 2010, 02:16PM
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