Thursday, 5 August 2010

Breaking news from Brand Republic - Wonderbra, M&C Saatchi, Sony, Breakthrough Breast Cancer, Cadbury, RAJARs, Think BR

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Wonderbra picks BBH to revive iconic brand
Wonderbra picks BBH to revive iconic brand
by Anne Cassidy
05 August 2010, 08:00AM
Wonderbra is set to appoint Bartle Bogle Hegarty to its pan-European advertising account, as the brand renowned for its "hello boys" ad campaign looks to recapture its advertising glory days.
M&C Saatchi nets Olympic transport task
M&C Saatchi nets Olympic transport task
by Sara Kimberley
05 August 2010, 08:00AM
The Olympic Delivery Authority has appointed M&C Saatchi to the task of communicating transport changes that will occur around London 2012.
Sony calls games pitch
Sony calls games pitch
by Kunal Dutta
05 August 2010, 08:00AM
Sony Computer Entertainment Europe has kicked off an international advertising pitch for PlayStation 3 games.
Agencies line up for breast cancer brief
Agencies line up for breast cancer brief
by Kunal Dutta
05 August 2010, 08:00AM
Breakthrough Breast Cancer, the UK breast cancer research charity that has used celebrities including Kylie Minogue and Sienna Miller in its ad­vertising, is looking for an agency to handle its creative business.
Fallon creates 2012 Cadbury chocolate
Fallon creates 2012 Cadbury chocolate
by Anne Cassidy
05 August 2010, 08:00AM
Fallon has created a new chocolate bar for Cadbury to form part of the brand's Olympics sponsorship "Spots v Stripes" campaign.
RAJAR Q2 2010: Capital takes top London breakfast slot despite dip
RAJAR Q2 2010: Capital takes top London breakfast slot despite dip
by Mark Banham
05 August 2010, 12:01AM
Global Radio has once again held on to the top two spots in the battle of the London breakfast shows, with Capital Radio's Johnny Vaughan and Lisa Snowdon triumphing despite losing 42,000 listeners quarter-on-quarter, according to Q2 Rajar figures.
RAJAR Q2 2010: Commercial radio results in full
RAJAR Q2 2010: Commercial radio results in full
by Sarah Johnson
05 August 2010, 12:01AM
A complete picture of how commercial radio stations compare in the second quarter of 2010.
RAJAR Q2 2010: Absolute gains traction in national radio sector
RAJAR Q2 2010: Absolute gains traction in national radio sector
by Maisie McCabe
05 August 2010, 12:01AM
UTV's national commercial station TalkSport increased its audience year on year and period on period in the second quarter of 2010, while Absolute Radio increased its weekly reach period on period for the first time since its rebrand from Virgin.
RAJAR Q2 2010: Commercial radio gains share as medium hits record
RAJAR Q2 2010: Commercial radio gains share as medium hits record
by Daniel Farey-Jones
05 August 2010, 12:01AM
Commercial radio has regained listening share from the BBC, while the medium's overall reach has hit an all-time high, according to the latest Rajar figures.
Think BR: Extra, extra, hear all about it
Think BR: Extra, extra, hear all about it
by James Cridland
05 August 2010, 09:25AM
Digital platforms offer a wealth of opportunity to commercial radio operators but clear, strong brands have never been more important, writes James Cridland, radio futurologist and former director of BBC Future Media and Technology, Audio and Music.

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Also in the news
Crozier explains why ITV passed on Five deal
by Maisie McCabe, 03 August 2010, 03:31PM
Think BR: ITV has a window of opportunity it must make pay
by Martin Bowley, 03 August 2010, 01:26PM
COI to cut 40% of staff as marketing freeze hits
by Daniel Farey-Jones, 03 August 2010, 10:30AM
Adidas targets sports enthusiasts with training app
by Daniel Farey-Jones, 03 August 2010, 02:16PM
Think BR

The latest comment from our columnists and leading industry figures

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