Thursday, 5 August 2010

Campaign Daily Fix - Sony PlayStation, Wonderbra, Cadbury bar, Olympics, Superdrug

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Campaign Daily Fix
 
05 August 2010  
Latest News
Sony: agencies line up for games pitch
Sony calls games pitch
Kunal Dutta, 05 August 2010

Sony Computer Entertainment Europe has kicked off an international advertising pitch for PlayStation 3 games.

 
Wonderbra: appoints BBH
Wonderbra picks BBH to revive iconic brand
Anne Cassidy, 05 August 2010

Wonderbra is set to appoint Bartle Bogle Hegarty to its pan-European advertising account, as the brand renowned for its "hello boys" ad campaign looks to recapture its advertising glory days.

 
Cadbury: Fallon creates a new chocolate bar
Fallon creates 2012 Cadbury chocolate
Anne Cassidy, 05 August 2010

Fallon has created a new chocolate bar for Cadbury to form part of the brand's Olympics sponsorship "Spots v Stripes" campaign.

 
London Olympics: M&C Saatchi handles transport task
M&C Saatchi nets Olympic transport task
Sara Kimberley, 05 August 2010

The Olympic Delivery Authority has appointed M&C Saatchi to the task of communicating transport changes that will occur around London 2012.

 
Superdrug: HMDG to handle UK advertising
HMDG wins Superdrug ahead of pre-Christmas TV ad drive
Sara Kimberley, 05 August 2010

Superdrug, the UK's second-largest health and beauty retailer, has appointed HMDG to its UK advertising account.

 
Breakthrough Breast Cancer: calls ad pitch
Agencies line up for breast cancer brief
Kunal Dutta, 05 August 2010

Breakthrough Breast Cancer, the UK breast cancer research charity that has used celebrities including Kylie Minogue and Sienna Miller in its ad­vertising, is looking for an agency to handle its...

 
 
Also in the News
Mindshare snares ex-i-level MD Creighton
Ian Darby, 05 August 2010
Fashion titles see boost in ad pages
Katherine Levy, 05 August 2010
Mother picks up £5m Butlins creative brief
Anne Cassidy, 05 August 2010
 
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Latest Work
Cadbury 'spots v stripes' by Fallon
Cadbury 'spots v stripes' by Fallon
03 August 2010

Cadbury, the official treat provider of the London 2012 Olympic Games, has launched a new campaign to stimulate the spirit of play before the Olympic and Paralympic games.

 
Drench 'cubehead' by CHI&Partners
Drench 'cubehead' by CHI&Partners
02 August 2010

Drench is launching its first cinema ad featuring a man with a Rubik's cube head.

 
Comparethemarket.com 'ambitiousness' by VCCP
Comparethemarket.com 'ambitiousness' by VCCP
02 August 2010

The final ad in Comparethemarket.com's Aleksandr Orlov mini-film trilogy has been launched.

 
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