Wednesday, 4 August 2010

Marketing Daily - Kellogg's, Google, Egg, Apple, P&G

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Breaking news from Marketing
 
Breaking news from Marketing August 2010
 
Latest News
 
Kellogg's in move to make Coco Pops more healthy
Jennifer Whitehead,
04 August 2010
 

Cereal maker Kellogg's is reformulating Coco Pops to cut the levels of...

Kellogg's: launching new Coco Pops Choc N'Roll this month
 
 
Omid Djalili ads boost sales at Moneysupermarket.com
Jennifer Whitehead,
04 August 2010
 

Moneysupermarket.com has said its "Haggle Hero" campaign, staring the comedian Omid Djalili,...

Moneysupermarket: Omid Djalili ads boost sales
 
 
Egg banking brand set for sale again
Jennifer Whitehead,
04 August 2010
 

The Egg banking brand is up for sale, with owner Citigroup looking...

Egg: Citigroup seeks to offload banking brand
 
 
P&G blames marketing costs for Q4 profit drop
Mark Banham,
04 August 2010
 

The world's largest advertiser, Procter & Gamble, has reported a 12% drop...

Procter & Gamble: profits fell 12% in fourth quarter
 
 
Google loosens policy on trademarks in search ads
Sarah Shearman,
04 August 2010
 

Google has said it will allow some companies to use third-party trademarks...

Google: to change policy on use of third-party trademarks
 
 
Apple is most criticised brand as 'blogfail' hits
Sarah Shearman,
04 August 2010
 

Apple is the most criticised brand in the blogosphere, according to research...

 
 
 
Also in the News
 
P&G eyes partnership Olympic Games activity
Jennifer Whitehead and John Reynolds,
04 August 2010
 
Glutafin Fresh Bread mails out 50,000 loaves
Sarah Shearman,
04 August 2010
 
Travelex returns to ads with prepay card drive
Alex Brownsell,
04 August 2010
 
Tech brands ready iPad rivals
Jennifer Whitehead,
03 August 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Say say it aint so Sky One drops plans for revival of Blake’s 7
Gordon Macmillan
 

We've recently been hearing about BSkyB's commitment to creating fabulous new content and its deal with HBO, but today my...

 
 
YOU CAN'T NOT HAVE A BRAND
Dave Trott
 

  I love to go into Muji and look around. It feels like the design shop at a museum. I've...

 
 
20b Tweets, Deli Police use Facebook to book bad drivers and Android tops Apple.
Chris Arnold
 

In March the micro blogging site Twitter reached its 10 billionth Tweet after just 4 years. Just 4 months later...

 
 
 
 
 
 
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