| Are chief marketing officers taking over IT departments? | | 30 August 2013, 1:54PM |  A few years ago, Chief Marketing Officers would not have envisaged how fundamentally technology would change not only their profession but also the skills required to do the job. Marketing departments have always had to marry creativity with a keen analytical mind, but the enabling technology was very much the domain of the IT departments. Traditionally, there was always a clear distinction between the IT department and the end-users of IT in almost every organisation. Apart from running odd complex database queries to create target lists, there was really no need for most marketeers to understand how technology platforms worked.
| | | | Donating your data: charities embracing web technologies to fuel new donation drive | | 30 August 2013, 9:54AM |  Since 2007, charitable donations across the globe have been on the decline. According to the most recent UK Giving report published by the Charities Aid Foundation (CAF), the estimated total amount donated to charity by adults in 2011/12 was £9.3 billion. Compared to 2010/11, this is a decrease of £2.3 billion in real terms, after adjusting for inflation.
| | | | Why TV advertisers should embrace the second screen | | 30 August 2013, 9:48AM |  With 75 – 85% of viewers using second screen devices while they watched TV in 2012 and a growing percentage of viewers watching TV in a non-linear fashion, advertisers are understandably concerned that eyeballs are moving away from their content. Gone are the days where we have to sit through ad breaks waiting for our favourite show to come back on; instead, we're either fast forwarding through the commercials, or turning to our phone or tablet to keep us occupied while the ads - and of course, the shows themselves – run.
| | | | Online gaming is set for massive growth in the coming years | | 30 August 2013, 9:20AM |  According to a recent report from global strategy consultants Roland Berger, one in four of the world's population regularly accesses games on the Internet; in the US alone there are 145 million casual gamers (which equates to around 50% of the population). And this already massive figure looks set to explode over the coming years, with analysts estimating that the global online and mobile gaming market will show an increase in value of almost 60% by 2016 reaching $46 billion, from $29 billion in 2012.
| | | | Facebook opens up newsfeed competitions | | 29 August 2013, 9:03AM |  This week, Facebook announced a significant change in how promotions can be run through the platform. Instead of being restricted to running competitions on third party tabs, Facebook has confirmed that competition and promotion entry mechanics can now officially include liking a post, commenting on a post, having fans post on your page's timeline or asking people to send your page a private message on Facebook. Some restrictions do remain, however. Facebook still does not allow a competition mechanic to include sharing a post, entering with a hashtag, posting on personal timelines and tagging the brand in a personal status or photo.
| | | | Big data, big bandwagon? | | 29 August 2013, 8:22AM |  The ever-changing landscape that takes us to our final destination of 'The Big Idea' has seen a pretty monumental shift – a shift in the form of industry debates and re-thinking the way we get there.
| | | | The future of... automotive marketing | | 29 August 2013, 8:10AM |  Thanks to 'digital', the last 15 years have seen bigger changes in purchase behaviours than the last hundred. Collective London's 'Future of...' series shows how marketing strategies should adapt. And in our inaugural blog, we're getting automotive marketing into gear.
| | | | Living with Google: a new guide to SEO | | 29 August 2013, 8:02AM |  When it comes to search engine optimisation (SEO), it's not surprising that many businesses are confused by the almost constant changes to Google's algorithms, the flood of often-conflicting advice available online, and the seductive promises made by the many 'SEO experts' now in operation. It is also likely that a lot of business are still clinging to practices that might have worked a few years ago, but which are now ineffective, or even damaging their websites' rankings in search results.
| | | | Milka campaign entices consumers by leaving out the last square of chocolate | | 28 August 2013, 10:54AM |  Are you in the mood for a really sweet, inspiring marketing campaign? Then have a look at this film explaining the latest work for chocolate brand Milka in France.
The idea behind it isn’t a million miles from Rolo’s long-lasting ‘Do you love anyone enough to give them your last Rolo?’ strategy. It focuses on the last square of chocolate in a Milka bar, letting consumers choose whether they want it to be posted to themselves or if they want to send it to someone that they love.
| | | | Big ad campaigns aren't the only way to make your brand memorable | | 28 August 2013, 10:20AM |  I'll never forget when I bought my Timbuk2 bag. Not because I couldn't wait to ride through London pretending I was a bike courier. But because it was the first time a brand had really appealed to my emotional side. And it was all down to the packaging.
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