Monday, 12 August 2013

Campaign Daily Fix - BMB's first hire in new management lineup, Most-viewed on Campaign, McDonald's, MoneySuperMarket

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Latest News

BMB lures Grey's Matt Waller in first hire of new management lineup
by Maisie McCabe,
12 August 2013, 09:17AM
BMB lures Grey's Matt Waller in first hire of new management lineup
Beattie McGuinness Bungay has appointed Matt Waller, a creative director at Grey London, to the new role of executive creative director, the first appointment to a new management team that will run the agency day-to-day.
Campaign's most-viewed: Ad complaint news surges following Marmite rescue ad
by Ben Hall,
12 August 2013, 08:20AM
Campaign's most-viewed: Ad complaint news surges following Marmite rescue ad

Controversial ads for the Unilever brand Marmite were among the most viewed content on Campaign last week, with Confused's "dogging" ad making a comeback.

McDonald's promotes locally-sourced food
by Chloe Smith,
12 August 2013, 08:59AM
McDonald's promotes locally-sourced food
McDonald's is rolling out activity to reassure parents about the quality of its food in its latest "that's what makes McDonald's" campaign.
MoneySuperMarket unveils 'running with cats' TV campaign
by Chloe Smith,
12 August 2013, 09:36AM
MoneySuperMarket unveils 'running with cats' TV campaign
MoneySuperMarket has rolled out the latest instalment of it's "you're so MoneySuperMarket" activity, which features an elated saver and his cat running through the British countryside.
180 Amsterdam names Al Moseley president
by James Swift,
12 August 2013, 11:13AM
180 Amsterdam names Al Moseley president

180 Amsterdam has promoted Al Moseley, its executive creative director and managing partner, to president, replacing Kevin Dundas who left to launch Droga5's London office earlier this year.

Premier Foods "does not charge agencies" for roster places
by Louise Ridley,
12 August 2013, 10:13AM
Premier Foods

Premier Foods, which owns Hovis, Mr Kipling and Ambrosia, has rejected claims from the Marketing Agencies Association (MAA) that it asked an agency to pay £40,000 to remain on its roster.

ESI Media hires Beta for data strategy project
by Chloe Smith,
12 August 2013, 11:04AM
ESI Media hires Beta for data strategy project

ESI Media, the commercial team for the London Evening Standard, The Independent, i, and the Independent on Sunday, has hired Beta to help the newspapers strengthen their relationships with readers through interpreting consumer data.

Latest Work

Moneysupermarket.com "running with cats" by Mother
12 August 2013, 11:18AM
Moneysupermarket.com
The price-comparison website Moneysupermarket.com has unveiled the newest instalment of its "you re so Moneysupermarket" campaign. The TV spot, by Mother, is fronted by the actor James Lance, who introduces us to Bill a punter who saved money on ...
Paddy Power "ball of shame" by Crispin Porter & Bogusky
12 August 2013, 10:37AM
Paddy Power
Online bookmaker Paddy Power has unveiled the first TV ad in its Ball of Shame campaign, where football fans will be compensated whenever they are the victim of shameful football behaviour. For instance, Paddy Power has offered Hull City fans a fre...
McDonald's "little farmers" by Leo Burnett
12 August 2013, 09:36AM
McDonald's
McDonald s has unveiled a TV spot designed to reassure parents about the provenance of its food. The ad, by Leo Burnett, is supported by print activity and is part of the existing "that s what makes McDonald s" campaign. It features a group of c...

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