Breaking news from Brand Republic - Asda, Procter & Gamble, Carlsberg, Heinz, GlaxoSmithKline

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Asda drops incumbent agency Saatchi & Saatchi from £100 million ad review by Jeremy Lee 19 August 2013, 03:32PM Asda has knocked its incumbent agency Saatchi & Saatchi off the pitch for its £100 million advertising account. Procter & Gamble reveals European tooth whitener ambitions by Magda Ibrahim 20 August 2013, 09:58AM A Procter & Gamble executive has revealed that the business is lobbying the European Commission to relax restrictions on selling teeth-whitening products direct to consumers. Carlsberg rolls out data-powered football fan site by Gemma Charles 20 August 2013, 09:30AM Carlsberg has launched a live data-powered fan site and ticket giveaway to promote its sponsorship deal with the Barclays Premier League. Heinz launches 'full of Beanz' ad push by Amy Sandiford-Watts 20 August 2013, 09:05AM Heinz has released a new TV ad reminding parents that, "for kids that are full of Beanz, it has to be Heinz". GlaxoSmithKline restructures ahead of Lucozade and Ribena sell-off by Matthew Chapman 19 August 2013, 04:41PM GlaxoSmithKline (GSK) is splitting the company into two separate business operations to pave the way for a selling off of the Lucozade and Ribena brands. PROMOTION From monologue to dialogue: Adding interaction to your presentations   Make it easier for your audience to participate during your presentations, by transforming them from detached monologues to interactive dialogues between you and your audience.   Download the free report here. Also in the news Kellogg's brings back the French Revolution in Crunchy Nut Chocolate ad by Amy Sandiford-Watts 19 August 2013, 02:12PM Kellogg's has launched the latest instalment of its Crunchy Nut 'The trouble is they taste too good' campaign to promote the new variant, Crunchy Nut Chocolate. Turning advertising into a service: brands must embrace the hyper-visual landscape by Micke Paqvalén, 20 August 2013, 08:38AM BT Sport attracts 764,000 to first Premier League game by Arif Durrani, 19 August 2013, 12:09PM Gocompare.com puts £28 million ad brief up for pitch by Jeremy Lee, 19 August 2013, 11:31AM Anti-fracking protesters target Bell Pottinger offices by Daniel Farey-Jones, 19 August 2013, 12:18PM Smirnoff goes for gold with new cinnamon vodka by Gemma Charles, 19 August 2013, 11:00AM Opinion Millions of users - is it a step change in social? by Sue Unerman 15 August 2013, 08:00AM My mum is moving house. This means she's going to chuck out a whole load of stuff from my and my siblings' childhoods. Some of it has to be rescued. So I've recently taken home a huge box full of old photographs, looked through a few of them, got bor... On the Campaign couch by Jeremy Bullmore 15 August 2013, 08:00AM BR Insight Digital Transformation Today: Driving Efficiency, Ingenuity and Success (Webcast) It is no longer viable for the marketing team to be solely responsible f... 10 Questions Marketers Frequently Ask About Twitter (Expert Reports) Confused by hashtags? Tweetchats? Tweet walls? You’re not alone. W... The Digital Marketing Trends You Need To Know For 2013 (Expert Reports) Which digital marketing trends will take off in 2013? To get the big pic... From monologue to dialogue: Adding interaction to your presentations (Expert Reports) You're not the only one who gets a little nervous interacting during a p... Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) Brand Republic’s first ever online TV show, Big Questions Live wil... Digital Integration: Connecting the Dots (Webcast) Integrated digital marketing offers huge opportunities to engage, servic... Latest jobs Digital Publisher - Travel Recruiter GoodEgg Digital Salary Circa £33k + Great benefits Location Central London Digital Strategist Recruiter GoodEgg Digital Salary Circa £45k + Benefits Location Central London User Experience (UX) Architect / Information Architect (IA) Recruiter Preferred Choice Recruitment Salary £300 - £380 per day Location City of London Online Acquisition Manager Recruiter NG Digital Marketing Salary 40k Location West London PR Account Manager Recruiter Brand Recruitment Salary £26000 per annum Location Cambridge Senior Research Executive Recruiter Trace Salary £27000 - £31000 Per Annum Location London From the blogs SIMPLE, BASIC LOGIC 20 August 2013, 8:14AM Three 'A's for a successful career 15 August 2013, 8:04AM Most irritating things in media #8: 'Nudging' TESS ALPS 09 August 2013, 8:50AM Stark raving mad - why being dishonest cost a brand millions. 20 August 2013, 1:35AM Taking the guesswork out of content marketing Heather Healy 19 August 2013, 11:07AM Turning advertising into a service: brands must embrace the hyper-visual landscape Micke Paqvalén 19 August 2013, 10:39AM Can the NHS really teach us anything about customer service? Peter Mühlmann 19 August 2013, 8:13AM Latest Blog Entries Moment to moment Greg Taylor, 20 August 2013 SIMPLE, BASIC LOGIC Dave Trott, 20 August 2013 Stark raving mad - why being dishonest cost a brand millions. Chris Arnold, 20 August 2013 Everything must go Greg Taylor, 19 August 2013 Keep Calm and Stop Steve Henry, 18 August 2013 Why companies need to pay the 'Gender Dividend' Ardi Kolah, 17 August 2013 Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders